LONDON, January 29, 2016 /PRNewswire/ --
Dolce&Gabbana Beauty celebrates the launch of Dolce Rosa Excelsa with a short film that brings together three of the biggest stars in Italian cinema.
(Photo: http://photos.prnewswire.com/prnh/20160129/327286 )
Rich in symbolism, suggestion and emotions, the new film sees three Academy Award winners bring the story of the new female fragrance to life: director Giuseppe Tornatore, composer Ennio Morricone, actress Sophia Loren.
"It was an honour to work with these three masters of Italian cinema who bring our creative vision to life. Sophia Loren embodies Italian beauty across the world. We love Giuseppe's sensibility, his perception of Sicily is the same as ours, so working with him feels very natural. Ennio Morricone's music has always been a part of our culture, so it gives the story a celebratory, Italian feel." Domenico Dolce and Stefano Gabbana
The film
The Dolce Rosa Excelsa film opens with a determined Sophia Loren advancing towards the screen. As the mother of five sons she takes the role of the strong female matriarch, leading the restoration of a large Sicilian estate.
The house is restored to its former splendour and the whole town is invited to a party to celebrate. The striking Rosa, played by Kate King, catches the eye of Sophia's youngest son. Stricken by her beauty.
Sophia then joins the others in the garden for the party. Kate approaches and offers her the rose.
It is an encounter between two women from two different generations. A meeting filled with symbolism, beauty and tradition as timeless as the rose itself.
The symbols
The Dolce Rosa Excelsa film features creative themes and symbolism synonymous with Dolce&Gabbana's creative vision. This begins with the most fascinating and unique of all flowers, the Rose; a recurrent motif seen throughout Domenico Dolce and Stefano Gabbana's runway collections and the inspiration for this new scent. Finally, there is the inescapable fusion of tradition and modernity that has always characterised Dolce&Gabbana. The innocence of youth and the wisdom of everlasting values are echoed in the meeting between Kate and Sophia, which brings the film to a close.
Transcending generations, it is a timeless encounter, just like the Rose in the new Fragrance Dolce Rosa Excelsa.
Discover the full film story
Monday February 1st, 2016
From 2pm
http://www.dolcegabbanabeauty.com
#dgdolcerosa
Dolce&Gabbana Dolce Rosa Excelsa EDP is available nationwide now
Dolce&Gabbana Dolce Rosa Excelsa
Eau de Parfum 30 ml £49
Eau de Parfum 50 ml £65
Eau de Parfum 75 ml £77
About MSLGROUP
MSLGROUP is Publicis Groupe's strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to experiential marketing and events. With more than 3,000 people across close to 100 offices worldwide, MSLGROUP is also the largest PR network in Europe, fast-growing China and India. The group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas - followed by thorough execution.
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