Three in Four People at Risk of Being Hacked Due to Poor Password Practices

Keeper Password Management Report indicates poor password practices could largely be due to feeling overwhelmed by cybersecurity

CHICAGO, June 20, 2023 /PRNewswire/ -- Keeper Security, a renowned industry leader in exceptional password, passkey, secrets and privileged access management, has today released the results of its latest study, The Keeper Password Management Report: Unifying Perception with Reality. Assessing the password habits of over 8,000 individuals across the US, UK, France and Germany, the report reveals that 3 in 4 (75%) people globally don't adhere to widely-accepted password best practices, with a majority (64%) either using weak passwords or repeat variations of passwords to protect their online accounts. More than a third of people also admitted to feeling overwhelmed when it came to taking action to improve their cybersecurity; an indication that these feelings might be putting people at greater risk of being hacked.

"In order to analyze people's personal cybersecurity hygiene, we asked which animal they would identify with in regard to their cybersecurity behaviors," said Darren Guccione, CEO and Co-founder of Keeper Security. "With over one in four people describing themselves either as an ostrich burying their head in the sand, careless as a bull in a china shop or a possum paralyzed with fear, the industry clearly still has much work to do to get more people comfortable with cybersecurity and better protected as a result."

According to Verizon's annual Data Breach Index Report, up to 80% of successful data breaches are the result of compromised login credentials. However, according to Keeper's study, 57% claim they watch their passwords 'like a hawk' or say they're like a 'lion who confidently takes charge.' Of the former, 40% had no idea whether their passwords had been breached, suggesting a large number of those surveyed are grossly overestimating their cyber-savvy or are wilfully ignoring password hygiene advice. Additionally, only 7% of respondents globally recognized password managers as the best way to achieve personal cybersecurity.

"Password management does not need to be complex, overwhelming or difficult to understand even with a large number of digital accounts to secure," said Craig Lurey, CTO and Co-founder of Keeper Security. "Using a password manager is an ideal way for anyone to protect themself. Along with creating and storing strong and unique passwords for all digital accounts, a password manager can offer protection against phishing attacks and malicious links, because it will not fill credentials if the URL doesn't match what's in the user's vault. A password manager can also be paired with dark web monitoring so users can stay abreast of all account information and take action immediately, if credentials are compromised."

Other significant statistics in the report include:

• 30% of people still use simple passwords to protect their digital accounts, while 34% admit to repeating variations of the same password.
• 39% of respondents are unaware of whether they've been breached and 32% do not know whether their passwords are available on the dark web.
• 64% of respondents are not confident that they are managing their passwords well.
• 41% of respondents said cybersecurity is too difficult to understand.
• 29% of Baby Boomers use strong and unique passwords for every account, compared to only 20% of Gen Z respondents, of which 40% found cybersecurity overwhelming – the highest of all the age groups.
• Men are more confident than women about password security – 39% of men vs. 31% of women.

For the full report, please visit: https://www.keepersecurity.com/password-management-report-unifying-perception-with-reality/

About Keeper Security
Keeper Security is transforming cybersecurity for people and organisations around the world. Keeper's affordable and easy-to-use solutions are built on a foundation of zero-trust and zero-knowledge security to protect every user on every device. Our next-generation privileged access management solution deploys in minutes and seamlessly integrates with any tech stack to prevent breaches, reduce help desk costs and ensure compliance. Trusted by millions of individuals and thousands of organisations, Keeper is a leader for best-in-class password management, secrets management, privileged access, secure remote access and encrypted messaging. Learn more at KeeperSecurity.com.

Media Contact:
Christian Morley
Lumina Communications for Keeper Security
keepersecurity@luminapr.com

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