SINGAPORE, April 8, 2014 /PRNewswire/ --
Adds Facebook and Instagram support to its social analytics platform
ThoughtBuzz, the analytics arm of TO THE NEW, today announced the launch of its brand new analytics platform - Omnio G. It is an advanced, feature-rich social media analytics platform, that will help organizations listen, discover, measure and engage with today's social and mobile first consumers. Omnio G will also support Facebook and Instagram along with all existing social media platforms including LinkedIn, YouTube, Twitter, blogs and forums, review sites like Amazon and CNET and QnA sites like Yahoo Q&A.
"Instagram allows brands to engage with users visually," said Anshul Jain, Founder & CEO, ThoughtBuzz. "Addition of Instagram and Facebook along with the existing support for social platforms like Twitter will empower marketers with data to analyze which content connects best with their consumers and benchmark how are they performing against competitors."
What makes Omnio G powerful?
Well-defined workflows and access controls make Omnio G a powerful platform for organizations of all sizes to monitor and analyze social channels in real-time so that they don't miss out on conversations. Omnio G provides advanced analytics to identify industry- and region-specific influencers, brand ambassadors, engagement rates, persona analysis, and much more. You can also import all your Facebook fans and Twitter followers and further sort fans by platform.
Clients will now be able to connect their Facebook and Instagram accounts and get an in-depth view of analytics to measure effectiveness of their campaigns across a wide range of social platforms. Marketers would also be able to compare fan/follower activity with data outside their own assets and set industry specific benchmarks.
The tool also has a premium layer, geared towards agencies to track multiple accounts enabling them to compare fan growth rates, engagement rates and demographics across all their pages.
ThoughtBuzz, social analytics arm of TO THE NEW, delivers insights for businesses with a comprehensive analytics platform and insight solutions such as Full Spectrum Analysis, Social Intelligence Matrix and Digital Audit backed by statisticians, analysts and researchers. It supports 13 languages including English, Chinese, Japanese, Korean, Thai, Bahasa Indonesia and Bahasa Malayasian languages. For more information, visit: http://www.thoughtbuzz.net and http://www.tothenew.com
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