This is not business as usual: C2-MTL's first edition a success

MONTREAL, May 26, 2012 /PRNewswire/ --

- The second edition of the new global business conference already confirmed: be in Montreal, May 21 to 23, 2013

Over the past few days, some 1,300 participants from over 40 countries saw the likes of Francis Ford Coppola, Michael Eisner, Daniel Lamarre and other big names of the world of commerce and creativity, and got the opportunity to discuss, collaborate, network and celebrate with world-class business leaders. They leave now with a bounce in their step and a check on their 2013 calendar: the second edition of C2-MTL will be held from May 21 to 23.

"This first edition was a real tour de force and we have great ambition for future editions. We were able to showcase creative talent through various presentations and special events. Great news: we have already sold our twenty tickets for 2013 to participants who want to be back next year", declared Jean-François Bouchard, Curator of C2-MTL and President of Sid Lee.

"Thanks to our top-grade speakers and the outstanding innovation village created specifically for the conference, C2-MTL's debut was nothing short of amazing, and it met all our expectations, content- and experience-wise. We hope that C2-MTL will become an intellectual and experiential benchmark all over the world; this first edition has been a giant leap forward," said C2-MTL executive producer Benoît Berthiaume.

Speakers and artistic performances leave crowd in awe 

C2-MTL debut's met all expectations: Arianna Huffington launched her new GPS for the Soul app; Ian Schrager, master of reinvention, founder of NYC's famous Studio 54, and creator of the boutique-hotel concept, shared the key to his success; international sensation Moby offered an outstanding performance; the Cirque du Soleil artists mesmerized the audience with their artistic skills, including during the opening evening, where everyone gathered on a terrace to enjoy a performance created exclusively for C2-MTL, set to an operatic soundtrack, with the downtown skyline serving as a breathtaking backdrop.

10,000 entries, 100 journalists, 2km of tweets

Throughout the conference, C2-MTL registered 10,000 entries, on top of web followers. About a hundred national and international journalists attended this first edition. Through its website, C2-MTL reached web surfers from a hundred different countries.

Philippe Stark and Richard Branson at C2-MTL in 2013?

More good news for 2013: international design star, Philippe Stark, has confirmed he will be on board. In C2-MTL's closing act saw, the participants swarmed Twitter to invite none other than Sir Richard Branson British business tycoon and founder of Virgin Group.

About C2-MTL

A brave new commercial world requires brave new business models, and from May 22-25, 2012, Montreal's C2-MTL (as in Commerce + Creativity) conference will go where no business conference has gone before. Curated by creative agency Sid Lee, this unprecedented gathering of international business leaders is a completely new kind of annual business conference, one that explores the relationship between commerce and creativity, as well as its potential to redefine business. C2-MTL is giving notice that the business conference of the past is exactly that: in the past.

For further information:
   
Geneviève Hinse
+1-514-894-4166
  
For more information: 
  
http://www.C2MTL.com
Twitter.com/c2mtl 
Facebook.com/c2mtl