ThirdPresence and Sanoma Media Announce Co-operation to Deliver TV Catch-up Service for Mobile Devices

HELSINKI, June 27, 2011 /PRNewswire/ --

ThirdPresence Ltd., the leading mobile video platform, has announced a deal with Sanoma Media to deliver its TV catch-up service to Apple iPad devices.

Sanoma Media's commercial TV broadcaster Nelonen has chosen ThirdPresence to deliver their TV catch-up service Ruutu.fi to Apple iPad devices. Ruutu.fi provides access to programming from the broadcaster's TV channels in Finland, as well as lots of video material related to programs and news.

 "In the next few years we will see explosive growth in the amount of video consumed on various mobile devices. For TV content, tablets and devices like the Apple iPad seem to be the most interesting." said Kai Taka-aho, Head of Online, Nelonen.

"We are very excited to work with Nelonen and we look forward to expanding our partnership with Nelonen and Sanoma Media as the organization introduces new mobile video initiatives over the coming months.", said Markus Bäckström, ThirdPresence chief executive officer. 

The Ruutu.fi iPad service is a free application that can be downloaded from the Apple AppStore. The application allows users to watch recent episodes of their favorite TV shows including Four Weddings, Come Dine with Me, MasterChef and Wipeout, anytime, anywhere.

The service is ad-funded and plays in-stream pre-roll and mid-roll ads from the broadcaster's existing ad serving platform, using ThirdPresence's unique video player technology.

Sanoma Media is a media company that aims to create value for consumers and advertisers by combining magazines, online and mobile media, and radio and television. Sanoma Media connects and inspires a potential audience of more than 290 million people in 11 European countries and Russia. Our media reflect the inspiring diversity of the continent's cultures, traditions and values. We employ some 6,000 people and are headquartered in Amsterdam, the Netherlands. For more information on Sanoma Media, visit http://www.sanomamedia.com   

ThirdPresence is a cloud-based Software-as-a-Service (SaaS) platform that enables media companies and online video publishers to stream video-on-demand, podcasts and live video content to any video-capable mobile phone or tablet, including the Apple iPhone, iPad, Android, BlackBerry and Windows Mobile -based phones. ThirdPresence also enables monetization of the content either by advertising, subscription or pay-per-view, and provides detailed tracking of content usage. For more information, visit http://www.thirdpresence.com