OSLO, May 14, 2013 /PRNewswire/ --

Mascus specs is a recently launched technical guide for machine specifications. Specs takes you under the hood of your excavator, tractor, crane or other heavy machinery.

"Mascus Specs is specifically designed to make finding the right piece of equipment even easier for our customers, no matter where in the world they are," explains Managing Director Rickard Krøtø.

"A key part of this new function is that we've also made it multi-lingual so that customers across the globe can use the feature, not just those in English-speaking countries," he adds.

What is Mascus Specs?

Mascus Specs provides an instantly accessible database of technical information on a huge range of machinery. The database is accessible in most common languages, The Mascus-service is available in 42 different countries as of May 2013.

Technical information includes:

• Specifications
• Diagrams
• Technical details
• Pictures
• Data sheets
• Manufacturer's manuals

The purpose of Mascus Specs is to make it easier for customers to locate exactly what they need quickly and easily. The Specs section will be sub-categorized into easy-to-navigate categories.

The Specs service will make it easier for sellers to present their machines, and easier for buyers to make the right decision.

Partnership with Lectura

The system has been developed  by Lectura Verlag from Germany, a publishing and consulting company specializing in data servicing, market research and machinery valuation.

"The input of Lectura has been absolutely invaluable in producing the final system," explains Mascus' Managing Director Rickard Krøtø.

"A year's worth of collaboration with Lectura has meant that we have been able to integrate Lectura´s concept and technical databasecontaining information on nearly 100,000 machinery models, covering everything from construction, material handling, lifting and access, as well as recycling, municipal and agricultural equipment. This database is also organic, so as more machinery comes online we'll be able to add that information, giving our customers the best possible service," he adds.

Extreme user and advertiser growth

Mascus have seen a highly successful year take them to the top of the rankings, including becoming world leaders in online forestry equipment sales. They have been constantly improving their presence across the world and now have: more than 3.5million visitors every month, with 5,500 companies advertising from around the world via more than 240,000 online ads. Their presence extends into 42 countries worldwide that covers 54 Mascus domains in 39 languages.

The new Specs feature is part of their ongoing commitment to deliver a high quality service to both buyers and sellers of machinery across the globe.

"Anything that makes it easier for our customers to find exactly what they want quickly and easily is going to make the Mascus experience a better one, as well as driving the industry forward into new areas," says Rickard Krøtø. "This is an exciting and very positive way to draw what has been one of our most successful years to a close, as well as setting the stage for a very busy 2013," he concludes.

Contacts:

Rickard Krøtø, Managing Director, +46-70-660-2780, rickard.kroto@mascus.com

Petr Thiel, Managing Director, +49-911-4308-990, pt@lectura.de

Press materials and pictures:

English http://www.mascus.com/press

SOURCE Mascus Norway