LONDON, February 10, 2016 /PRNewswire/ --
The Woolmark Company is delighted to announce British designer Christopher Raeburn as its latest designer collaboration for 2016. Merino wool will play a central role in the creation of Christopher Raeburn's AW16 womenswear presentation - putting the iconic Woolmark brand and Merino wool centre stage at the forthcoming London Fashion Week.
Merino wool has outstanding functionality. It moderates temperature and humidity, manages moisture, is flame resistant, anti-microbial and has a natural crimp for stretch and recovery. No other fibre like Merino wool has a rich heritage driven by innovation and change. Inspired by nature, Merino wool connects contemporary culture with progressive apparel for those who aren't afraid to experiment.
Showcasing how Merino wool embraces technological innovation like no other fibre, Raeburn's AW16 presentation reframes timeless iconic outerwear and base layering pieces by exploring the technical advances of Merino wool.
Raeburn's dedication to sustainability in fashion, along with his signature reappropriation of fabrics and meticulous attention to historical detail will be highlighted through his use of Merino wool, a natural, biodegradable and renewable fibre, to emphasise its adaptability, versatility, wearability and relevance to a modern audience.
The Woolmark Company and Raeburn collaboration will be previewed at the ICA on 23rd February.
About The Woolmark Company
The Woolmark Company is the global authority on wool. Through our extensive network of relationships spanning the international textile and fashion industries, we highlight Australian wool's position as the ultimate natural fibre and premier ingredient in luxury apparel.
The Woolmark logo is one of the world's most recognised and respected brands, providing assurance of the highest quality, and representing pioneering excellence and innovation from farm through to finished product.
The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise owned by more than 25,000 woolgrowers that invests in research, development and marketing along the worldwide supply chain for Australian wool.
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SOURCE The Woolmark Company