LONDON, May 22, 2013 /PRNewswire/ --
New online research released today to celebrate the launch of the RAZR HD with all-day, all-night battery performance, reveals how the UK population is turning the everyday frustration of the empty phone battery to their advantage. These 'Mob-lies' are using their dead battery as an excuse for everything from being late through to why they've forgotten important birthdays.
The study found that more than one quarter (26%) of the population have lied that their mobile ran out of battery so they could avoid attending an event and nearly one fifth of these people (18%) claw back some bed-time by pretending their phone has died so their alarm had failed to go off. Plus nearly two fifths (37%) of the time-poor nation regularly use the 'out of juice' excuse as the explanation for forgetting to text or ring on an important date (i.e. anniversary, a friend's birthday etc.) as we rely more and more on our handsets to help us manage our busy lives.
Top five situations were found to be:
- To avoid speaking to family members (41%)
- As an excuse for forgetting to text / ring a relative or friend on their birthday (37%)
- An excuse for running late (31%)
- Avoid attending an event (26%)
- Pretending the alarm didn't go off (18%)
However, poor battery life is a legitimate and frequent frustration for most mobile owners and it can have serious consequences. Shockingly, the data shows that nearly half a million people in the UK have missed a wedding due to their battery giving up at a critical moment and nearly a million have missed a romantic date, with almost one tenth acknowledging that they had previously been late to meet a friend.
Men are seemingly more dependent on their phone to organise their schedule as they were found to be late for work meetings five times more often than women (5% vs. 1% respectively), due to their battery dying. But this does not mean women are happy to give up their mobiles, as more than one third (36%) of respondents picked the phone as the one emergency item from their handbag that they wouldn't part with, whilst only 2% would keep hold of their make-up.
Battery troubles are also cause for concern in the workplace, as one in seven respondents said they disrupt their colleagues by sending at least one request for a phone charger per month - the same number as request cups of tea and coffee, as our dependency on our mobiles is akin to caffeine. This equates to a staggering 8,333 hours being wasted concurrently each month by UK office workers as they try to re-charge their mobile.
The new Motorola RAZR™ HD is the perfect cure for this, as it delivers great performance on a single charge. It allows you to enjoy instant downloads, the fastest internet searches and seamless video and movie streaming without having to worry about battery life. Plus, you can use SMARTACTIONS™ to extend your battery life further still to get even more hours of fun. With over a quarter (26%) of the population stating that they find their battery dying extremely stressful, the RAZR HD is the perfect choice for those seeking all-day long performance.
"As our lives get busier, we need a handset that can keep up with the pace. We know how frustrating it is when your phone dies, and the Motorola RAZR HD was born with that in mind. Here's a smartphone that's always ready to go, whenever you need it, leaving other phone batteries in the dark," said Andrew Morley, VP & General Manager UK & Ireland, Motorola Mobility. "This high-performance battery powers a 4.7-inch RAZR-sharp HD screen in an impossibly thin design, and faster surfing through 4G capabilities, so you don't have to make any trade offs in performance or styling."
SOURCE Motorola Mobility