NEW YORK, Aug. 15, 2014 /PRNewswire/ -- Social media is quickly becoming a direct means of driving company revenue, but the ways that brands can earn attention authentically on these platforms is still largely misunderstood. Even as social evolves as a marketing tool, the fact remains that its primary purpose is for sharing information that educates, inspires, or entertains, and provides context for meaningful dialogue. The following 5 rules of social media etiquette will help you attract and build relationships with the followers that mean the most to your business:
- Focus the majority of your posts on genuine engagement with customers by replying to posts or tweets, reposting or retweeting, and answering questions
- Do not use automated services for replies or direct messages. These limit engagement with customers and are viewed as spam
- Be authentic to your brand personality while maintaining professionalism and common courtesy
- Share quality information that your audience cares about and will build your credibility
- Be dependable to your followers by maintaining a consistent presence
For additional discussion on how brands can engage authentically on social media, read the latest article by Kemari Howell, marketing coordinator for Pubsoft.com, on PR Newswire's Small Business Toolkit: http://bit.ly/1px3RlI
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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