The Private Sector Maintains Higher Than Required Staff Levels to Retain Specific Skills

SHEFFIELD, England, August 16, 2012 /PRNewswire/ --

Voice Group points out the benefits of employing highly trained market researchers

According to the Chartered Institute of Personnel and Development (CIPD) around a third of private-sector firms maintained higher staff levels in relation to output over the past year. The vast majority - two thirds - say this is to retain specific skills. Companies are loath to lose staff during this double-dip recession for fear they will suffer when the economy picks up again. Voice Group, an award-winning contact centre services and marketing solutions firm, also sees the benefits of employing highly trained staff. It invests much of its profits back into its employees in order to produce some of the most highly trained market researchers in the industry giving it an edge over its competitors. By investing in its staff, Voice Group now has some of the best lead generation and marketing research staff at its disposal, which it uses to offer clients a high level of service, whilst boosting staff satisfaction.

So why is it so beneficial to Voice Group to have highly skilled market researchers in particular?

As a contact services centre Voice Group is in the business of acquiring new business for its clients. It does this by setting appointments and generating leads that convert into sales and new business. For appointments to be made and leads to be generated staff needs to know what it is getting into. It needs to know who the target market is; it needs to have access to consumer and B2B client data to make sure it only contacts qualified leads and finally it needs to know what consumers and B2B clients are looking for in order to tailor the contact approach successfully.

Voice Group achieves all this through marketing research conducted in house by its own team of highly trained market researchers. Every market researcher on the Voice Group team is Interviewer Quality Control Scheme (IQCS) accredited - an industry approved standard - and have each been audited in operational and human resources processes and procedures. Research is conducted qualitatively and quantitatively and run through in depth statistical analysis software to produce analytical but easily interpretable results. These results inform every other aspect of Voice Group's business, without which it wouldn't be the success it is today.

Jon Wall, Chantrey House, 798 Chesterfield Road, Sheffield, S8 0SF, Telephone: +44(0)114-321-0000