The Opening Ceremony of Inheritance and Craftsmanship - the First Traditional Chinese Clothing Design Award Kicks off in Beijing

BEIJING, April 1, 2016 /PRNewswire/ -- Almost every nation has a representative traditional outfit in the world, such as Kimono in Japan, Hanbok in South Korea, Ao Dai in Vietnam and Sarli in India. China, a country with five thousand years of history and civilization, is undergoing its renovation, and Chinese traditional outfit is a significant icon to represent cultural implication.

To look for the fashion talents who are capable of clothing design with the ethnic Chinese characters and spirit today, the opening ceremony of Inheritance and Craftsmanship - the first Traditional Chinese Clothing Design Award kicked off in Beijing on March 22nd.

Under the guidance of China National Textile and Apparel Council, co-hosted by the Xinhua News Agency, Xinhuanet and Textile Apparel Weekly Magazine, the competition will run until October and include nationwide and overseas tours in November for outstanding works. To attract broad participation, the competition is divided into amateur and professional designers groups.

Mentors + E-commerce

National well-known designers will act as mentors in the competition, and cooperate with famous brands that provide overall support to the candidates. Under the guidance of three mentors, the top 24 finalists will have their designs modeled at a live competition, the winner of which will receive RMB150,000 ($23,100). The 24 finalists' works will also tour major cities including Suzhou, Shanghai, Beijing, Hong Kong and Paris. Meanwhile, the outcome of the competition will transfer to the e-commerce platform, winning designers and sponsored brands will establish "advanced new Chinese clothing customized e-commerce platform" together, to pull the production right into sales market and better increase the influence of textile and clothing industry.

A call for cultural recognition

Silk textile is a considerable element in advancing the development policy of "One Belt and One Road". This competition will collect works with the theme of "Inheritance and Craftsmanship" from both domestic and overseas fields.

"China's global influence keeps growing during the recent years, we should carry forward Chinese costume and fashion culture at the moment. Inheritance means more than imitation and reproduction, but creation. I believe this competition will play an important role in the future clothing business, especially for the current industry supply-side structural reform," Mr. Li Dangqi, Chairman of Chinese Fashion Designers Association said.

Entry requirements and application

If anyone is interested in the competition, candidate is required to provide the materials as follows:

1. Design theme: "Inheritance and craftsmanship" (3-4 outfits).

2. Color sketch effect drawing: please finish the sketch in the size of 27cm*40cm. Name of works should be marked in the top left corner. A 4cm*4cm cloth material sample should be attached to the bottom right corner. The name of candidate and works should be signed in the bottom right corner on the back side.

3. Structure drawing: please prepare the structure or craft drawing of each outfit with the explanation of theme and concept.

4. Application form: please download and print the application form in the competition official website (www.zhongguoguofu.com). Fill in the form, photos should be attached.

5. Creativity instruction:
    Design rationale
    Fabric description
    Manufacturing techniques explanation
    Unique highlights (how to correspond to the competition theme)

6. One copy of personal ID card (both sides).

Attention:

All materials above should be prepared in both electronic and paper version.Please send electronic copy to zggf@news.cn with "designer's name + work name" as the subject.

Please send paper copy to the contact address as below:

Address: Room 1007, Zhidi Plaza, NO. 55 of Hongwu Road, Xuanwu District, Nanjing, Jiangsu Province, P.R.China

Postcode: 210005

Contact person: Mrs. Lv +86 139 1448 8485, Mr. Zhang +86 150 7782 1366

Contact QQ: 3109519599

Deadline: May 31st, 2015, based on the postmark date

On the outer packing, please mark "competition", the postage is refused to pay.

If candidates have any inquiries, please contact the competition contact person via QQ.

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