- Discover the implications for your business, culture, society and career

MOUNTAIN VIEW, California, Aug. 16, 2012 /PRNewswire/ -- Frost & Sullivan's Growth, Innovation and Leadership (GIL) 2012: Silicon Valley event, taking place Sept. 9 to 12, 2012 at The Fairmont in San Jose, California, will unite a cross-section of industries for Mega Trend Think Tanks, affording participants the opportunity to examine a unique 360 degree industry perspective. Think Tank participants will collaborate to explore the industry's most transformative global forces and their potential affect on industry landscapes, businesses, processes and growth strategies. Delegates will also be the first in the world to see the unveiling of the new book, “New Mega Trends” by Frost & Sullivan Partner Sarwant Singh and published by Palgrave Macmillan.  This book identifies the 10 most important global trends that will define our future, giving readers the tools to not only identify and evaluate these game-changing trends, but also to translate them into market opportunities for everyday business and personal activities.  

Aligning with the launch of the “New Mega Trends” book, Singh will also enthrall audiences with the presentation, "The NEW Mega Trends: Implications for Business, Culture, Society, and Careers." Both the book and session provide a unique guide to the "New Mega Trends," such as City as a Customer, Smart is the New Green, New Business Models, Connectivity and Convergence, and Innovating to Zero. The distinct feature of this dialogue lies in its ability to help audiences paint a picture of how these New Mega Trends will change work and personal lives in the years to come. The book’s secondary release will be on Sept. 28, 2012 in Europe and Asia, followed by a release in North America on Oct. 30, 2012.

"There are a number of best in class examples of companies that have created leadership positions by being early adopters of trends," said Singh. "Siemens' infrastructure and city business model is one of the strongest we have seen. Facebook's emergence to take advantage of social trends, IBM's business transformation into a solution provider, and Amazon's powerful e-commerce and now hardware strategy have all led to positions of dominance, based on early identification and adoption of Mega Trends. Therefore, the highlight of the New Mega Trends research is on the macro to micro approach to help develop uncontested market space opportunities for businesses today."

During GIL 2012: Silicon Valley, Frost & Sullivan thought leaders will merge with corporate-level members of the GIL Global Community for a mind exchange covering the following Mega Trends Industry Think Tanks:

• Aerospace & Defense
• The Future of Urban Mobility
• Chemicals, Materials & Food
• Smart Energy & Buildings
• Healthcare & Life Sciences
• Industrial Automation & Process Control
• Information & Communication Technologies
• Electronics, Measurement & Instrumentation

Each Mega Trends Think Tank will feature an Executive Insight session, sharing of Innovation and Growth Success Stories, networking opportunities, interactive exercises in scenario planning, and a Mega Trends Think Tank conclusion.     

For more information on Frost & Sullivan's Mega Trends program or GIL 2012: Silicon Valley, including inquiries about speaker, sponsorship and media partnership opportunities, please contact Frost & Sullivan Vice President and Global Head of GIL Brian Denker at brian.denker@frost.com.  Also, feel free to join the conversation on Twitter through #GILSV.  Click here to register for GIL 2012: Silicon Valley, or visit http://bit.ly/OTfqPw.

About Frost & Sullivan   

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. 

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• The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.  
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For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?  

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Contact:
Mireya Espinoza
Corporate Communications
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E: mireya.espinoza@frost.com 
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SOURCE Frost & Sullivan