The National Geographic Society and PepsiCo Launch New Food for Tomorrow Program Focused on Regenerative Agriculture

WASHINGTON, Sept. 4, 2025 /PRNewswire/ -- Today, the National Geographic Society and PepsiCo announced their collaboration to harness the power of science, storytelling, and education to inspire positive change throughout the global food system, with a focus on regenerative agriculture. The Food for Tomorrow program will support National Geographic Explorer-driven stories and scientists diving into the future of food through breathtaking imagery, moving narratives, applied science-based projects and data visualization maps.

The world's population is expected to reach 10 billion by 2050, and according to UNESCO reports, if current trends continue, close to 90% of the planet's soil could be degraded by that date. To feed this growing population and mitigate environmental threats such as soil degradation and habitat loss, a change is needed in the way food is grown. Regenerative agriculture — farming practices that restore, rather than deplete, soil health and natural resources — can provide us with the food we eat by working in harmony with nature, rather than against it. Food for Tomorrow will raise awareness around how regenerative agriculture can positively impact farmers, strengthen our food system, and protect our planet, while empowering everyone to make more sustainable food choices.

"Our future will be shaped by how we grow our food today—and we're reimagining what's possible when that system nourishes both people and the planet," said Jill Tiefenthaler, CEO of the National Geographic Society. "In collaboration with PepsiCo, we're investing in bold solutions and the farmers, scientists, and storytellers leading this essential work. We're proud to fuel a global movement, rooted in science and hope, to help build a thriving future for generations to come."

The global food industry's engagement, in partnership with farmers, will be essential to identify how scientific research, innovation and groundbreaking technology can work alongside traditional agricultural knowledge to expand regenerative agriculture and deliver a positive impact for the planet and people. Food and drink company, PepsiCo, has already set a global goal to spread the adoption of regenerative, restorative or protective practices across 10 million acres by 2030.

"Climate change is putting unprecedented pressure on the global food system, and farmers feel it every day. As a company rooted in agriculture, we know just how fragile — and vital — that system is," said PepsiCo Chairman and CEO Ramon Laguarta. "But there are solutions that can help make businesses and farmers more resilient. Food for Tomorrow combines PepsiCo's deep food system expertise with National Geographic's power to advance science and inspire action. Together, we're aiming to support farmers, protect the planet, and help build a stronger, more resilient future for all." 

To further bring this challenge and opportunity to life, PepsiCo collaborated with National Geographic CreativeWorks on the development of three short films to capture firsthand how farmers are embracing regenerative agriculture—stories of innovation and partnership, as this video spotlights.

The program will initially support five National Geographic Explorers, who will feature stories about real people, real farmers and real communities to spotlight sustainable and regenerative practices in food production. It will also fund "Building Resilience in Agriculture", where up to five scientific grants will be awarded that seek innovative, nature-positive proposals that apply science in real-world contexts and aims to find solutions that scale regenerative agricultural practices around the world. The deadline for applications is September 30, 2025.

Finally, the program will develop a dynamic data visualization mapping tool that showcases how regenerative agriculture boosts food and farming resilience. This resource for farmers, scientists and the general public is planned for publication on the National Geographic Society website in 2026.

To learn more about regenerative agriculture, the work led by Explorers and scientists around the globe and to see more emerging stories this fall, visit us here.

Notes to editors:

The selected National Geographic Explorers include:

• Pablo Albarenga
  • A documentary photographer and visual storyteller, Albarenga will document five compelling stories of small farmers and Indigenous communities leading a silent regenerative revolution using a multi-media approach to create photo-led stories, a short-form doc video series, a web storytelling platform and AR photo book.
• Caitlin Ochs
  • A visual storyteller focused on documenting the impacts of climate change through the lens of water and agriculture, Ochs' will document the regenerative agriculture movement in the U.S. and Costa Rica using the power of photography, video and audio. Across four chapters, it will showcase innovative and scalable progress through farmers' intimate perspectives, aiming to connect the public with their stories, influence policy and cultivate global support for regenerative practices.
• Miora Rajaonary
  • A photographic artist, Rajaonary will travel to Senegal with her team to document the strengths and challenges of the Great Green Wall project, a living structure that will extend over 5,000 miles and work to combat desertification, improve livelihoods and foster climate resilience.
• John Stanmeyer
  • A photographer, artist, filmmaker and educator, Stanmeyer's project will address the significance of Earth's healthy topsoil turning into desert, specifically in India, where soil has become toxic due to the excessive use of pesticides and chemical fertilizers.
• Brent Stirton
  • A photographer known for his work focusing on the intersection of people and the environment, Stirton will visualize the stories of farmers adapting to and mitigating climate change using regenerative agricultural techniques naturally tuned to the farmland while increasing profits and producing healthier food.

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