The Long Awaited Bakery Expo Will Kick Off in Hong Kong This December

HONG KONG, Oct. 18, 2012 /PRNewswire/ -- Staging at the Hong Kong Convention and Exhibition Centre, Vertical Expo will pull off the event namely The Hong Kong International Bakery Expo (IBE) from 5-7 December this year while the first two days are open for trade visitors and the third day for public admission. Registration has been very encouraging, as reflected from the industry that it has always been a doubt for them to look for an effective and representing trade platform for their bakery needs and leads. Bulk buyers in the region like The McDonald's, Cathay Pacific Catering, The Garden teams are already committed to come.

(Photo: http://www.prnasia.com/sa/2012/10/18/2012101814575271085.html )
(Logo: http://www.prnasia.com/sa/2012/04/12/20120412123408652921-l.jpg )

"Asian countries, specifically mainland China, Hong Kong and Malaysia are considered as the boomers on the forthcoming global sales growth as the dietary habit and the culture is way more westernized in recent decade. All the leaders in the market are eying on the 1.3 billion-populated market to grasp the trend," said Kenny Lo, Chief Executive of Vertical Expo Services Co., Ltd, organizer of the foremost Bakery trade show in the City.

The event will be a long-term project tailored to the industry annually to agglomerate market suppliers from upstream to downstream including productions facilities, ingredients, tools, packaging, cold storage and end products. To sustain and facilitate the ongoing industry interaction and market intelligence, IBE's position is to becoming the only platform of "Bakery" instead of "Catering". Over 6,000 of the bakers and traders, particularly from the Asia-Pacific region are expected to gather at this springboard. Suppliers like FB Solution, The Baker's Kingdom are going to display their product lines at the fairground.

With this vision, IBE is pleased to receive endorsement by reputable bakery associations including the Hong Kong Bakery & Confectionery Association, the Hong Kong Culture of Bakery & Confectionery Development Association, The Hong Kong Federation of Restaurants & Related Trades, China Baked Food Industry Association, and All-China Bakery Association.

Other than the trade part, the organizer will host over 12 sessions of on-site demonstrations and workshops, targeting to provide an area for the industry to demonstrate latest skills and culture. Sugar art demonstration by master chefs from England and US are one that audience could not miss!

For further information, please visit www.HKBakeryExpo.com.

CONTACTS:

Wilson Tong/Denise Ho
+852-2528-0062
info@HKBakeryExpo.com