DUBLIN, July 9, 2014 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/n4bqp8/the_global) has announced the addition of the "The Global Shampoo Market 2014-2019 Trends, Forecasts and Opportunity Analysis" report to their offering.
The global shampoo market is expected to reach an estimated value of $25.73 billion by 2019. The major drivers of the shampoo market is product innovation, emerging men's grooming sector, increasing pollution, increasing concern of consumers about their appearance, and increasing demand for natural and organic hair shampoos. Herbal shampoo depicted the highest growth rate among all four segments in 2013. In herbal shampoo segment, increasing consumer awareness on the benefits of natural and organic hair care products will further drive this market.
On the basis of its comprehensive research, the author forecasts that majority of the segments for cosmetic shampoo will grow moderately during 2014-2019. Herbal shampoo segment is growing at a greater pace than cosmetic shampoo, dry shampoo, and anti-dandruff shampoo. New product innovation, online selling and effective advertisement are the driving forces of the global shampoo market.
Growing demand of herbal shampoo from emerging economies such as China, India, and the Middle East countries is anticipated to boost the market. Product innovation in shampoo market, with advanced solutions for different hair problems and new product launch according to customers' need, resulted in a consistent demand. Regular innovation of products is very important for companies to sustain their successful positions in the market.
Key Topics Covered:
1. Executive Summary
2. Shampoo Market Background and Classifications
3. Market Trend and Forecast Analysis
4. Competitor Analysis
5. Growth Opportunity & Strategic Analysis
6. Company Profiles of Leading Players
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SOURCE Research and Markets