The First Nationwide Golf Tournament in Sweden: Dormy Major Saturdays

ESPOO, Finland, June 15, 2011 /PRNewswire/ --

GameBook, Dormy and Nike Golf announce the launch of Dormy Major Saturdays on June 18, 2011. This is the first ever nationwide open golf tournament in Sweden - players can compete against each other nationwide on any golf course.

Dormy Major Saturdays are played on four Saturdays this Summer, starting on June 18 and continuing on July 17, July 23 and August 13. To participate, a player must log-on and record their  score on the GameBook iPhone application or register at the GameBook Clubhouse and enter the score manually in the player's Clubhouse profile.

Dormy and Nike Golf offer free downloads of the iPhone application in Sweden and also sponsor prizes for every Dormy Major Saturday. They include rewards not only for good results but also for "fun" results such as "the most number of bogies". This is intended to make everyone's game more enjoyable. Each Dormy Major Saturday's prize category is not revealed until the following Monday.

GameBook is the developer of the GameBook real-time scoring system and ground breaking social technology platform for golf, intended to make golf more social, fun and enjoyable for all. The GameBook product family includes the GameBook iPhone App, available from the Apple iTunes App Store. The iPhone application includes an intuitive real-time score card, built-in traditional and fun game formats and well as statistics.  The GameBook Clubhouse, a free online community for golfers, takes the social and sharing aspects of the iPhone application to the next level. At the Clubhouse, you can follow and comment on your friends' games real-time from wherever you are, share photographs from the course as you play, store your scores, and compare your golf statistics with those of your friends.

- We are delighted to be able to join forces with Nike Golf and GameBook to offer this fantastic experience to our loyal customers and Swedish golfers in general, says Mats Hedlund, Managing Director of Dormy. - This will be the hottest topic in golf in Sweden this year!

- Together we want to offer Swedish golfers something new and innovative in the world of golf, continues Tuomas Mäki, Nordics Manager at Nike Golf. - We at Nike Golf see golf as a sport and this type of special partnership matches perfectly with our thinking and intentions. Furthermore we are thrilled being able to create excitement around golf here in Sweden during the Major weekends while the world's best golfers compete elsewhere for their own Major titles.

Please visit Dormy stores around the country or http://www.dormy.se for possible special in-store and online merchandise offers connected with Dormy Major Saturdays.

The rules of the four Dormy Major Saturdays will be available at http://www.gamebook.se

Press images http://www.golfgamebook.com/press

About GameBook

Welcome to the world of social golf! GameBook offers real-time scoring and live leaderboards for all types of golf events. The GameBook product family consists of the GameBook Scoring Service, leased to golf facilities and golf tournament organizers; and the GameBook iPhone App, available from the Apple iTunes App Store.  An Android version of the smartphone application is being developed. GameBook is a registered trademark of GameBook Oy.  The GameBook web site and Clubhouse are located at http://www.golfgamebook.com.

About Dormy

Dormy Golf was founded in Örebro 1994. It is now one of the leading Golf Chains in Europe with six regular stores in Malmo, Gothenburg, Orebro, Norrkoping, Stockholm, Sundsvall and one outlet in Angelholm. The stores are in general over 1000m2 and their flagshipstore in Stockholm

with 2000 m2 is the biggest golf store in Europe.

About Nike Golf

Located in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great sport by developing groundbreaking innovations that enable athletes to perform at their physical and mental peak.

For more information on Nike Golf, visit our Website at http://www.nikegolf.com. Editors and journalists in the U.S. seeking editorial information and downloadable images, visit http://www.nikegolf.com/presscenter. For international journalists, please contact Nike Golf's public relations representative in respective countries for information.

For more information, please contact:
Kalle Vainola, co-founder and CEO, GameBook Oy
Phone: +358-400-955-955
kalle@golfgamebook.com
http://www.golfgamebook.com
http://www.gamebook.se

Martin Dahlström, JSMD Golf AB - Distributor of GameBook Sweden
Phone +46(0)70-6462140
martin@gamebook.se
http://www.gamebook.se


Mats Hedlund, Dormy Golf
E-mail: mats@dormy.se

Tuomas Mäki, Manager at Nike Golf Nordics
E-mail: tuomas.maki@nike.com

SOURCE GameBook OY