ROCHDALE, England, Oct. 1, 2018 /PRNewswire/ -- The Dry Drinks company, formed 12 months ago by the Marketing Director that led the launches of Crabbie's Ginger Beer & Whitley Neil Gin, Richard Clark, today announced it had launched the first in a series of alcohol-free products, starting with 'Smashed Hops – Soft Beer' and 'Smashed Apple – Soft Cider', (both of which are 0.05% ABV).
Both brands are designed to 'disrupt' and 'challenge' the non-alcoholic drinks & soft drinks markets by creating new social drinking alternatives where products become recognised as premium, socially positive & desirable alternatives to alcohol on specific occasions.
Commenting on the market opportunity, Managing Director Richard Clark said:
"The UK consumer is drinking less alcohol but is increasingly active in the rapidly changing out of home channels. Directly linked to our changing more balanced lifestyles & leisure time is a growing demand for premium non-alcoholic drinks for when drinking alcohol is not appropriate. 'To optimise in this significant market gap, The Dry Drinks Company' has created products that bring together the fun, sociability & refreshment cues of soft drinks with the provenance / heritage of alcoholic equivalents – who would have imagined that in 2018 approx. 50% of consumers aged 18-45 would drink less than once a week." (ONS – March 2018).
To achieve an authentic taste both products have been developed from beer and cider, which has been brewed using the company's own unique recipes, with top quality English hops, barley & apples.
The beer and cider have then been de-alcoholised using innovative technology which captures aromas and flavours at a lower temperature than standard extraction technologies; producing a much higher quality end product – cleaner - more refreshing & moreish.
Both products are Vegan friendly.
An alcohol licence is not required to sell these products and already they are being listed in independent outlets and trialled by a number of national pub and leisure chains; a trend that is destined to increase as people are increasingly 'Rethinking their Drinking!'.
More information can be found at the company's web site www.drynks.co.uk or by going to @Drynks Social.
Notes to Editors
TDDC'S head office is Cowm Top Lane, Rochdale OL11 2PU
Prepared by TPA for The Dry Drinks Company Limited.
SOURCE The Dry Drinks Company