LONDON, June 26, 2014 /PRNewswire/ --
"In the age of the customer, CIOs and CMOs must work together to satisfy and to strategically engage customers throughout their life cycle to drive business growth. This need for collaboration is now bigger than ever before" - Forrester Research - January 2014
Rapidly advancing technology has given customers and consumers more power than ever before. They can buy from any brands, anywhere in the world, at any time, at the click of a button - and can tell billions of people in just seconds exactly what they think of those brands. As such, organisations face a maze of complexities when communicating and selling to these powerful customers, making it even more vital they ensure a consistent and integrated experience across all offline and online channels. All this, whilst maintaining the stringent profit targets being set in this challenging economic climate.
The Digital Marketing Exchange brings together 60 C-suite, VPs and Directorsof Digital Marketing, Marketing, Branding, Social and IT from FTSE and Global 500 brands to discuss how to transform their digital marketing initiatives to better engage their customers and deliver a seamless experience across all channels, through better collaboration and innovation.
The Exchange also offers the unique opportunity for attendees to engage with the market's most innovative solution providers in private, pre-scheduled business meetings, to help decide the future of their digital strategy.
Confirmed speakers include: The Economist, VP Digital; Goodyear Tire & Rubber, Head of Digital EMEA; AXA Wealth, Head of Digital; BMW Group Financial Services, Head of Marketing; BSkyB, The Cloud, Head of Marketing; Forrester, Senior Analyst Content Marketing; and Cheapflights, Board Member, Commercial Director to name a few.
Download the full agenda here to find out who else will be speaking at the Exchange: http://bit.ly/1jm93Tv.
Ailsa Hardy, Head of Production for the Digital Marketing Exchange comments:
"Our speakers are from a broad range of industries and backgrounds, but they're united in their need to address several key opportunities in the market at this time. We're looking forward to two days of rich debate and problem solving."
For more information or to request your invitation to attend the Digital Marketing Exchange (16 - 17 September 2014, London) visit http://bit.ly/1jm9c9r, call +44(0)207-368-9484 or email email@example.com
Press are invited to attend this important industry forum. If you would like a complimentary press pass please email Tania Silva-Jones at Exchangeinfo@iqpc.com
SOURCE Digital Marketing Exchange