THE CHILDREN'S PLACE ANNOUNCES LAUNCH OF STOREFRONT ON SHEIN

SECAUCUS, N.J., Oct. 30, 2024 /PRNewswire/ -- The Children's Place, Inc. (Nasdaq: PLCE), an omni-channel children's specialty portfolio of brands, today announced a groundbreaking partnership with global fashion and lifestyle online retailer, SHEIN.

This collaboration brings The Children's Place's high-quality, trend-right apparel to SHEIN's platform, opening new doors to reach millions of families. This partnership marks a significant step forward, combining the heritage and value of The Children's Place with SHEIN's unmatched global reach, trend-savvy appeal, and innovative shopping experience. Together, they aim to deliver stylish, affordable children's fashion directly to the fingertips of parents everywhere. 

New Horizons in Omnichannel Strategy

"As a brand with deep roots in providing exceptional value and trend-forward children's apparel, diversifying our omnichannel strategies is a top priority," said Claudia Lima-Guinehut, Brand President of The Children's Place. "Our partnership with SHEIN allows us to seamlessly meet customers where they are – on digital platforms – delivering the convenience, value, and satisfaction they expect from us. This collaboration reflects our commitment to making shopping effortless, accessible, and exciting for today's families." 

"We are thrilled to announce our partnership with The Children's Place, helping them reach millions of customers around the world by offering their beloved products on SHEIN's trusted and innovative global platform," said Jessica Liu, Vice President, Global Brand Operations at SHEIN. "This collaboration underscores our commitment to offering a wide variety of affordable, high-quality options for shoppers, and we look forward to continuing to integrate renowned brands like The Children's Place into the SHEIN shopping experience."

Seamless Shopping for Every Occasion

With The Children's Place now available on SHEIN, parents can effortlessly shop for high-quality, affordable clothing, whether it's for back-to-school, holiday celebrations, weekend playdates, or family vacations. The collaboration offers trend-right product assortments and limited-time promotions designed to meet the ever-evolving needs of modern families. 

Shop Now 

The Children's Place is now available on SHEIN in the U.S. and will soon be made available globally in a phased roll-out.

Visit US.SHEIN.COM to explore The Children's Place's latest collection and to experience this exciting collaboration first-hand. 

This partnership showcases both brands' shared commitment to innovation and customer satisfaction. As The Children's Place and SHEIN come together, they are redefining what it means to deliver quality, affordable, and fashion-forward style – empowering parents and delighting children around the world. 

About The Children's Place

The Children's Place is an omni-channel children's specialty portfolio of brands. Its global retail and wholesale network includes two digital storefronts, more than 500 stores in North America, wholesale marketplaces and distribution in 15 countries through five international franchise partners. The Children's Place designs, contracts to manufacture, and sells fashionable, high-quality apparel, accessories and footwear predominantly at value prices, primarily under its proprietary brands: "The Children's Place", "Gymboree", "Sugar & Jade", and "PJ Place". For more information, visit: www.childrensplace.com and www.gymboree.com, as well as the Company's social media channels on Instagram, Facebook, X, formerly known as Twitter, YouTube and Pinterest.  

About SHEIN

SHEIN is a global fashion and lifestyle online retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry. 

Forward-Looking Statements

This press release contains or may contain forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to statements relating to the Company's strategic initiatives and results of operations, including adjusted net income (loss) per diluted share. Forward-looking statements typically are identified by use of terms such as "may," "will," "should," "plan," "project," "expect," "anticipate," "estimate" and similar words, although some forward-looking statements are expressed differently. These forward-looking statements are based upon the Company's current expectations and assumptions and are subject to various risks and uncertainties that could cause actual results and performance to differ materially. Some of these risks and uncertainties are described in the Company's filings with the Securities and Exchange Commission, including in the "Risk Factors" section of its annual report on Form 10-K for the fiscal year ended February 3, 2024. Included among the risks and uncertainties that could cause actual results and performance to differ materially are the risk that the Company will be unable to achieve operating results at levels sufficient to fund and/or finance the Company's current level of operations and repayment of indebtedness, the risk that the Company will be unsuccessful in gauging fashion trends and changing consumer preferences, the risks resulting from the highly competitive nature of the Company's business and its dependence on consumer spending patterns, which may be affected by changes in economic conditions (including inflation), the risk that changes in the Company's plans and strategies with respect to pricing, capital allocation, capital structure, investor communications and/or operations may have a negative effect on the Company's business, the risk that the Company's strategic initiatives to increase sales and margin, improve operational efficiencies, enhance operating controls, decentralize operational authority and reshape the Company's culture are delayed or do not result in anticipated improvements, the risk of delays, interruptions, disruptions and higher costs in the Company's global supply chain, including resulting from disease outbreaks, foreign sources of supply in less developed countries, more politically unstable countries, or countries where vendors fail to comply with industry standards or ethical business practices, including the use of forced, indentured or child labor, the risk that the cost of raw materials or energy prices will increase beyond current expectations or that the Company is unable to offset cost increases through value engineering or price increases, various types of litigation, including class action litigations brought under securities, consumer protection, employment, and privacy and information security laws and regulations, the imposition of regulations affecting the importation of foreign-produced merchandise, including duties and tariffs, risks related to the existence of a controlling shareholder, and the uncertainty of weather patterns. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date they were made. The Company undertakes no obligation to release publicly any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Contact:  The Children's Place Investor Relations (201) 558-2400 ext. 14500

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