TAMWORTH, England, September 18, 2015 /PRNewswire/ --
Fire and Rescue Services attended more than 28,000 accidental dwelling fires in the UK last year which resulted in 163 deaths, according to the most recent figures from the Department for Communities and Local Government - and most of these are preventable.
The Chief Fire Officers Association (CFOA), the professional voice of the UK Fire and Rescue Service, has launched 'Beyond Blue Lights', a news and current affairs-style programme produced in partnership with ITN Productions for the entire sector and beyond, aiming at raising awareness of fire safety and the ever-changing role of fire service.
The Fire and Rescue Service is developing and adapting. With the prevention message cutting through and reducing fire call-outs, officers are extending their skills to help reduce and create safer and stronger communities. Introduced by national newsreader Natasha Kaplinsky, the programme combines key industry interviews and news-style reports along with sponsored editorial profiles of some of the leading organisations in the sector.
'Beyond Blue Lights' uncovers the challenging role of the Fire and Rescue services in the UK society and takes the audience through the latest innovations and technology from breathing apparatus and thermal imaging cameras to protective clothing and control room systems. It also examines how new preventive partnerships, which sees the Fire and Rescue Services working alongside the NHS and charities including Age UK, can target and help the most vulnerable in our society.
The programme was launched at CFOA's AGM (September 14th) which this year focused on the challenges the fire service currently faces. The event also included a video address from the Fire Minister Mark Francois and there was also a focus on how the fire service is already adapting to expand the work it currently does.
Paul Hancock, CFOA's newly elected President commented: "CFOA's partnership with ITN Productions has been extremely fruitful, as this fantastic programme shows. It does a great job of exploring the wide role of the fire and rescue service, from world class emergency response and national resilience to innovative collaboration and prevention activity. I hope it will serve to show just what a difference the fire and rescue service - and the people that work for it - can make.
Simon Shelley, Head of Industry News, ITN Productions said: "ITN Productions has enjoyed its partnership with the Chief Fire Officers Association as a means of examining the evolving role and relevance of the fire service. We wanted to bring to life the incredible innovations that are saving lives, but also focus on the people throughout the service who are striving to work collaboratively to prevent tragic incidents. By bringing this all to screen we hope to spark new dialogue that could shape that future of the service."
Watch the full programme here:
About ITN Productions
ITN Productions is ITN's bespoke production hub producing creative and commercially valuable content for the corporate, commercial, broadcast and digital sectors. Industry News forms part of this offering and is a communications tool for leading industry bodies and national associations produced in a broadcast news programme format, including interviews, news items and sponsored editorial profiles.
About the Chief Fire Officers Association (CFOA)
CFOA is the professional voice of the UK fire and rescue service, supporting members to fulfil their leadership role in protecting local communities and making life safer through improved service delivery.
Providing professional advice to inform government policy, CFOA is committed to developing both strategic and technical guidance and sharing notable practice within the wider FRS.
All the senior management within fire and rescue services across the UK are eligible for membership of the Association. CFOA is the driving force in managing change and implementing reforms in the service.
SOURCE ITN Productions