LONDON, October 5, 2017 /PRNewswire/ --

The Bank of East Asia, Limited (BEA) was chosen as the Most Innovative Banking Brand, Hong Kong in the Global Brands Magazine Awards. The awards were established to recognise excellence in performance across industries, and this year, BEA took home the honour for its region and performance sector.

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Global Brands Magazine (GBM) is a leading brand publication devoted to news and opinions on brands that are shaping the future of their industry. The UK-based magazine provides its readers with the latest news and information on best-in-class brands across the globe. Each year, GBM develops a series of awards for companies that have stood out among their industry's leading peers, demonstrating exceptional service and unique vision.

BEA won this year's award for its outstanding commitment to transformative projects, which have helped to offer innovative solutions to its customers. BEA has worked tirelessly on a major branch transformation campaign, while nurturing its culture of innovation and striving to achieve an ever-better customer experience.

Jay Reddy, Head of Branding at Global Brands Magazine, commented, "BEA has successfully streamlined its vision, which is the ideal way to replicate a successful strategy. Their multi-faceted campaign was not only a developmental effort, but also a highly commendable directive strategy to promote innovation."

Mr. Adrian Li, Executive Director and Deputy Chief Executive of BEA, said, "We are delighted to receive this prestigious recognition of BEA's deep-rooted culture of innovation. We have launched a series of highly visible banking initiatives in recent years, from the popular BEA App to our internationally-acclaimed Digital Branch. Being named as the 'Most Innovative Banking Brand, Hong Kong' by wide-reaching publication Global Brands is a great honour."

About Global Brands Magazine 

Headquartered in England, Global Brands Magazine is the one of the world's leading branding publications, providing the reader with up-to-date news, reviews, and polls on brands across the globe. For more information please visit http://www.globalbrandsmagazine.com

About Bank of East Asia 

Incorporated in Hong Kong in 1918, The Bank of East Asia, Limited ('BEA') is dedicated to providing comprehensive commercial banking, personal banking, wealth management, and investment services to its customers in Hong Kong, Mainland China, and other major markets around the world.

SOURCE Global Brands Publications Limited