NEW YORK and GURUGRAM, India, May 30, 2018 /PRNewswire/ --
Tourists and visitors can now book tickets online for 141 sites falling under ASI in India
Yatra Online, Inc. (NASDAQ: YTRA) (OTCQX: YTROF), one of India's leading online travel companies, in an industry first, has signed a Memorandum of Understating (MoU) with the Archaeological Survey of India (ASI), a premier organization under the Ministry of Culture for the archaeological researches and protection of the cultural heritage of India. This MoU will enable overseas and domestic tourists to conveniently book their tickets online for 141 historical monuments, museums and sites in India, such as the Taj Mahal, Qutub Minar, Ajanta and Ellora caves, Red Fort, Sun Temple, all of which fall under the purview of ASI.
This move, aimed towards supporting Government of India's 'Digital India' initiative, will facilitate digitization of ASI's service offerings, thereby providing fast track access and a world-class e-ticket booking experience to visitors. The partnership with Yatra, the only OTA to provide this facility, will also be significant in promoting tourism and cultural heritage in India. The online booking services comes at no additional cost to a customer.
Speaking on the partnership, Dhruv Shringi, Co - Founder & CEO, Yatra.com, said , "India has an extraordinary and diverse pool of cultural heritage and footfalls to such destinations are astounding. Therefore, we want to provide a high quality visitor experience, which will empower the visitors (both Indian and International) to book their tickets to these monuments online. In addition to providing online booking services, Yatra will be extending its platform for promoting cultural heritage and featuring all the essential information that a tourist needs, to plan their visits along with a synopsis of the monuments. We believe that this initiative, in partnership with The Archaeological Survey of India, will drive the convenience of 'digital' to all those planning to visit these sites and reiterate Yatra's position of being 'India's travel planner'."
Tickets for all the 141 monuments, museums and sites, managed by ASI, are now available online on Yatra (website, mobile app and mobile web).
About Yatra Online, Inc and Yatra Online Pvt. Ltd.
Yatra Online, Inc. is the parent company of Yatra Online Pvt. Ltd. which is based in Gurgaon, India and is one of India's leading online travel companies and operates the website Yatra.com. The company provides information, pricing, availability, and booking facility for domestic and international air travel, domestic and international hotel bookings, holiday packages, buses, trains, in city activities, inter-city and point-to-point cabs, homestays and cruises. As a leading platform of accommodation options, Yatra provides real-time bookings for more than 83,000 hotels in India and over 800,000 hotels around the world.
Customers can access Yatra in multiple ways: through a user-friendly website, mobile optimised WAP site and applications, a multi-lingual call centre, a countrywide network of Holiday Lounges and Yatra Travel Express stores.
Launched in August 2006, Yatra was ranked the Most Trusted e-Commerce Travel Brand in India in the Economic Times Brand Equity Survey 2016 for the second successive year, and has won the award for 'First Prize - Domestic Tour Operator (Rest of India)' at the India Tourism Awards held in July 2016.
Safe Harbor Statement:
This press release contains certain statements concerning the Company's future growth prospects and forward-looking statements, as defined in the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on the Company's current expectations, assumptions, estimates and projections about the Company and its industry. These forward-looking statements are subject to various risks and uncertainties. Generally, these forward-looking statements can be identified by the use of forward-looking terminology such as "anticipate," "believe," "estimate," "expect," "intend," "will," "project," "seek," "should" and similar expressions. Such statements include, among other things, management's beliefs as well as our strategic and operational plans. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, the slow-down of economic growth in India and the global economic downturn, general declines or disruptions in the travel industry, volatility in the trading price of our shares, our reliance on our relationships with travel suppliers and strategic alliances, failure to further increase our brand recognition to obtain new business partners and consumers, failure to compete against new and existing competitors, failure to successfully manage current growth and potential future growth, risks associated with any strategic investments or acquisitions, seasonality in the travel industry in India and overseas, failure to successfully develop our corporate travel business, damage to or failure of our infrastructure and technology, loss of services of our key executives, and inflation in India and in other countries. These and other factors are discussed in our reports filed with the U.S. Securities and Exchange Commission. All information provided in this press release is provided as of the date of issuance of this press release, and we do not undertake any obligation to update any forward-looking statement, except as required under applicable law.
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