The Alpha Exchange Uses Cloud Computing Technology to Distribute its Market Data and is Joining Forces with Xignite to Expand its Global Reach

SAN MATEO, California and TORONTO, July 24, 2012 /PRNewswire/ --

ALPHA DATA CLOUD WILL DISTRIBUTE MARKET DATA FOR CANADIAN STOCKS AND SHARES INTENDED FOR MOBILES AND FINANCIAL APPLICATIONS

Xignite Inc. and Alpha Market Services, the distributor of Alpha Exchange data, based in Toronto, have today announced the signature of an agreement for the launch of new services which will allow for internet access to archived and real-time market data for the Alpha Exchange. The Alpha Exchange negotiates in shares listed on the TSX, and TSX Venture Exchange markets as well as the Alpha Exchange. The Alpha Exchange holds approximately 20 % of market share in Canada and will use leading edge cloud computing technologies developed by Xignite to distribute its market data through the integration of a user-friendly application programming interface (API). These services will be ideal for populating mobile applications and next generation commercial applications, which will serve to increase the scope and reach of the Exchange.

"The Alpha Exchange is proud to be a leader in innovation, driving new technological  initiatives and an  instigator of democratisation of market data," stated Deana Djurdjevic, Head of Negotiation and Data at Alpha Exchange. "Implementing a solution based on cloud computing technology for market data with Xignite and being its largest non-American partner is a natural step, as well as being extremely exciting for the Exchange."  

The first phase, planned for early August, includes addition of data on the Alpha Exchange listings on the Xignite private cloud computing platform accessible at Xignite.com - data corresponding to real-time sales prices and bar charts on a minute by minute basis. For more information on pricing and how to gain access, call 1 650 655-3700 or send an email to dataexperts@xignite.com.

"We are delighted that Alpha has recognised the potential generated by our Market Data Cloud to step up its global activities," stated Stéphane Dubois, CEO and founder of Xignite Inc. "This relationship marks an important step in widening access to global financial market data."  

The second phase includes the launch, planned for the fourth quarter of 2012, of Alpha Data Cloud, a wide range of cloud computing services for market data  fuelled by the XigniteOnDemand platform. Alpha Data Cloud will provide easy and advantageous access to real-time data, via the internet and for clients across the world, and will constitute unique joint access for all archived market data as well as reference data for the Alpha Exchange. This service will allow clients to access data via an application programming interface, to download personalised sub-assemblies of archived data, to subscribe to a recurring data distribution tool or to review transactions and rates over a full day.

ABOUT THE ALPHA EXCHANGE
The Alpha Exchange is part of Alpha Group, an organisation established in 2007 by nine large Canadian financial institutions to give a new dynamic to stocks and shares on the Canadian markets, at a time when negotiation was characterised by a lack of cash flow, efficiency, innovation and up-to-date technology.

After having recorded significant results in negotiation with its Parallel Negotiation System (SNP Alpha), a marketplace delivering competition to established exchanges, Alpha Group decided that it was time to promote change in exchange subscriptions. This led to the establishment of the Alpha Exchange, the new generation Exchange based on the principles of entrepreneurship and operational excellence. The Alpha Exchange seeks not only to promote the quality of exchange subscriptions and the cash flow of markets, but also to give a new impetus to innovation and entrepreneurship across all industries in Canada which have been neglected in recent years. The Alpha Exchange operates two markets: Alpha Main and Alpha Venture +.  The Alpha Exchange specialises in issuers in the innovative technologies and financial instruments sectors in Canada.

For further information about the Alpha Exchange, please visit http://www.alpha-group.ca.

ABOUT XIGNITE
Xignite is the global leader in cloud computing financial data solutions. The Xignite Market Data Cloud fulfils in excess of 5 billion data requests per month and offers over 50 web and API services providing real-time financial data, archive data, and reference data for all classes of financial assets. Xignite APIs are used in mobile financial applications, websites, front-, middle- and back-office software programmes for over 1,000 clients across the globe, including Wells Fargo, General Electric, Computershare, BNY Mellon, Natixis, Forbes.com, SeekingAlpha, ExxonMobil, Starbucks and Barrick Gold. The XigniteOnDemand cloud computing platform is additionally used  by large global financial stock exchanges to distribute their data as well as by major financial companies as a solution for Enterprise Data Distribution (EDD). Those exchanges using XigniteOnDemand for distribution of their financial data include CME Group, NASDAQ OMX, NYSE Euronext and Direct Edge.

Information:

MEDIA CONTACT:
Maria Canul  
+1-650-288-1184; direct
mcanul@xignite.com

Denise Edwards
Marketing, Alpha Exchange
+1-647-259-0465
denise.edwards@alpha-group.ca