NEW YORK, Jan. 29, 2016 /PRNewswire/ -- Mobile marketing allows businesses of all sizes to deliver unique brand experiences to audiences on-the-go. In an effort to help small business marketers better understand how to develop mobile tactics that will resonate with your audience, Chief Marketing Officer at BluePay, Kristen Gramigna, provides three common mobile marketing mistakes and ways to avoid them. In her post, "3 Typical Mobile Marketing Mistakes," Gramigna discusses the following:
- Variety. Don't limit the tactics that your mobile campaign includes. Mobile marketing doesn't only consist of text messages or display ads in apps – choose a variety of tactics or platforms to engage your users in a "surround sound" approach.
- Seamless user experience. Regardless of your end goal, a mobile user's experience must be aligned throughout the entire process. If they are accessing an email on their phone, ensure that all links will take them to an appropriate m-commerce platform -- usability is key.
- Creativity. While mobile devices are smaller and users may multi-task when accessing these devices, don't limit the creative ways you can engage with this audience. Consider utilizing video to deliver succinct but memorable messages. Gramigna cites a recent campaign for the Brooklyn Nets basketball team that used mobile and social media to execute a scavenger hunt for free tickets to a game.
For further discussion on the three common mobile marketing mistakes, read Gramigna's complete article here.
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