CHESTER, England, June 24, 2013 /PRNewswire/ --

Businesses looking to gain more immediate feedback from their clients or customers in the form of surveys, booking forms or applications can now do so using Textlocal's new mobile survey tool.

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In another first to market, Textlocal have designed and optimised their Messenger Survey Tool from the ground up for delivery and response on mobile devices. This new innovation offers businesses and organisations the ability to create self-branded, mobile-optimised surveys and data capture forms to send directly to their customers' mobile phones.

"In response to demand from our customers and to the increasing trend of people being productive on the move, we have built our Messenger Survey Tool." says Alastair Shortland, CEO of Textlocal. "We know messages delivered to a mobile phone have an opening rate of over 99.9%, the majority of which happen in the first 5 seconds. Industry figures suggest that surveys launched from emails have an average 20% open rate. Through delivering surveys and data capture forms to a mobile phone, businesses are able to benefit from the immediacy and responsiveness mobile platforms are able to deliver."

Alastair Shortland added "There are so many great features to the survey tool, but two that stand out to me are the unique ability to both personalize your surveys through the use of mail merge, and track exactly which of your mobile contacts is opening and completing the surveys."

Will Hicks, from Textlocal's Innovation Team spoke about form and functionality; "What we love about our survey tool is you no longer have to compromise on form and function because you are opting for the immediacy and responsiveness mobile phones can offer. We have ensured our tool contains all the functionality, reporting, branding control and options you will need from a data collection tool, and optimised it for delivery and response on your mobile phone."

"Having the ability to custom build your surveys or forms on the Messenger platform on your PC, adds to the efficiencies and flexibility of the tool. Our elegant drag and drop interface, database integration, image and logo uploading and the choice of drop down boxes, check boxes, radio buttons or free text areas to collect unique responses ensure you can be up and running with a professional looking and functioning survey or form in minutes."

Darren Daws, Textlocal's Managing Director, added "Apart from ensuring the survey tool has everything you would expect in order to build effective and user friendly surveys and data capture forms, we knew businesses would need powerful, built in analytics and reporting features."

All responses are automatically stored in your Messenger account for real time viewing, complete with easy-to-access stats displaying your results. Along with the responses that people give, we also provide information on what device was used to open the message individually and download to Excel.

James Nunnerley, Head of Technology at Textlocal, has been closely monitoring the survey tool during its soft launch. "So far we have had over 220 surveys go through our system generating over 28,000 responses. The response and answer rate to the surveys sent out have been high and we are receiving very encouraging and enthusiastic feedback from businesses. One of our clients contacted us to say they have generated £24,000 in revenue from an initial £31.50 investment."

"We are loving the creative and unique ways people are using the data capture functionality. Apart from the expected uses such as gaining immediate customer satisfaction feedback, reviews, and booking forms we are seeing firms use it to increase operational efficiencies such as speeding up a claims process, allowing respondents to quickly choose from a variety of options, or allowing employees or volunteers in the field to quickly submit information and feedback."

All surveys are free to create using Textlocal's Messenger platform and come with free reporting. There is no cost to receive replies for you or the respondent. Each survey is delivered via SMS on the Messenger platform to the respondent's phone.

Founded by Darren Daws and Alastair Shortland in 2005, Textlocal works with over 100,000 UK businesses and employs 30 staff across two sites in Chester and Malvern. Textlocal's clients account for 30 million texts (8,000 texts per second) sent every month since the beginning of 2010.

Their award-winning Messenger platform, email gateways and API interface, provides businesses with multiple ways to communicate with their audiences. The platform has been developed with integration and analytics built in, making it one of the most advanced and easy-to-use mobile messaging systems on the market.

Textlocal helps power mobile marketing for brands such as Groupon, Paddy Power, La Tasca, Pizza Hut, CenterParcs, John Lewis, Domino's, and Greenpeace. The service is also used by thousands of SME's who want to develop closer relationships with their customers. Textlocal believe in the power and ethics of opt-in or permission-based marketing.

SOURCE Textlocal.com