Test Preparation Market in the US 2015-2019 - Reliance on standardized testing is a Key Market Driver

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Research and Markets

14 Oct, 2015, 16:10 GMT

DUBLIN, Oct. 14, 2015 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/rd4hhg/test_preparation) has announced the addition of the "Test Preparation Market in the US 2015-2019" report to their offering.

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The market offers promising growth options because its true growth potential is yet to be unlocked. The emergence of many positive trends is expected to help the market grow and circumvent the challenges. Focus on the K-12 market has increased in the US. Although, K-12 is considered to be a lucrative market, it is still decentralized and difficult to capture. Therefore, vendors are interested to expand their businesses in the K-12 market by developing customized products that suit the specific needs of customers.

According to the report, reliance of the US education system on standardized testing has increased. In addition, the announcement of NCLB, a government initiative, to make education more quantifiable in terms of student performance, has boosted the adoption of a standardized testing regime.

Further, the report states that the influx of several players offering instructional materials to facilitate test preparation in the market has resulted in increased resistance among customers.

This report covers the present scenario and the growth prospects of the test preparation market in the US for the period 2015-2019. To calculate the market size, the report considers revenue generated by test preparation service providers with a workforce of more than 20 employees. The report does not consider individual private tutors who offer tutoring services.

Key Vendors

  • ArborBridge
  • Club Z!
  • Pearson
  • The Princeton Review

Key Topics Covered:

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

04. Market Research Methodology

05. Introduction

06. Market Landscape

07. Market Segmentation by Product

08. Buying Criteria

09. Market Growth Drivers

10. Drivers and their Impact

11. Market Challenges

12. Impact of Drivers and Challenges

13. Market Trends

14. Trends and their Impact

15. Vendor Landscape

16. Key Vendor Analysis

17. Other Prominent Vendors

For more information visit http://www.researchandmarkets.com/research/rd4hhg/test_preparation

Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net