ROTTERDAM, the Netherlands, June 1, 2016 /PRNewswire/ --
Tendril Hires Former RWE Executive With Deep Smart Home Experience as Vice President of Sales to Accelerate Growth
Tendril®, the leading provider of Energy Services Management (ESM) solutions, has strengthened its European leadership team by appointing Ivor Kusters, as Vice President of European Sales. Ivor brings a wealth of knowledge and experience within European energy providers to Tendril, and will be responsible for driving adoption of the company's data analytics software solutions. With a rapidly growing business in Europe, and its first products being rolled out, Kusters' appointment comes at a time of accelerated growth for the company.
Before joining Tendril, Kusters spent five years at RWE, one of Europe's largest utilities. He led various teams that developed new services with partners in the smart home domain. Notably, he launched the first smart thermostat in the Netherlands in 2011 and later he also played a pivotal role in establishing the partnership with Nest, the first of its kind for Google (or Nest) outside of the US.
"This hire reinforces our commitment to European energy service providers, as well as our focus on delivering solutions tailored to the specific needs of European consumers," said David Tuohy, SVP Europe, Tendril. "Ivor's experience and understanding of both the European energy and telecommunications markets is second to none. He understands the European data and privacy challenges versus those in the US. His knowledge will play a critical role in our expansion across Europe, to both the traditional utilities and competitive energy retailers."
Prior to RWE, Ivor worked for the Dutch telecommunications company - KPN - where he held several management positions in sales and marketing. Before that, he was responsible for KPN's growth programme across the utilities sector, where his team developed and deployed a turnkey solution for smart meters and built the first CDMA network in Europe for Dutch DSO's.
"Tendril has made remarkable strides. It has a differentiated platform; a promising product roadmap; a strong leadership team; the execution capabilities to match; and it has won numerous awards," says Ivor Kusters, Vice President of European Sales, Tendril.
He continued, "Tendril has ambitious growth plans and the further expansion into Europe is an important part of it. The company's approach to using data analytics to acquire, engage and orchestrate energy for consumers will enable energy service providers to increase customer value and grow market share. I am really excited to join the team during such a key phase in the evolution of their business."
Tendril is defining data-driven Energy Services Management (ESM) for the evolving energy market. Our open, cloud-based software platform provides the infrastructure, analytics and understanding required to deliver personalised energy services. This targeted approach drives new business opportunities, delights consumers and has led to some of the industry's highest engagement and satisfaction rates. For more information, please visit http://www.tendrilinc.com or follow us on Twitter at @Tendril .