LONDON, November 30, 2011 /PRNewswire/ --

The rapid increase in smartphone usage and the demand for data services has put network optimisation back at the top of the agenda - so operators are facing the challenge of ensuring the right amount of capacity to support the unprecedented demand for mobile data services.

Mobile Network Optimisation (http://www.mobilenetworkoptimisation.com) will detail the cost-effective strategies that operators are adopting to radically enhance network performance and QoS. It will also detail the initiatives that are being used around the World to increase network coverage and capacity in order to optimise both the customer experience and network profitability.

At Mobile Network Optimisation (http://www.mobilenetworkoptimisation.com) Uwe Lowenstein, Spectrum Technology Manager at Telefonica O2 Germany will present on future spectrum usage for IMT and what comes next.

Mobile Network Optimisation will bring together CTOs and Heads and Directors of Network Planning and Performance from leading operators across Europe to develop a cost-effective network optimisation strategy that radically improves network performance and QoS, particularly for LTE, whilst delivering an enhanced customer experience.

Elia Asensio, Head of Radio and Technology Planning, Vodafone Spain said, "This is the must attend event to learn how to successfully optimise your networks to keep up with the growing demand for mobile broadband."

Mobile Network Optimisation will showcase operator case studies from leaders in the field including:

• Giovanni Romano, Head of Radio Planning and Standards Co-ordination, Telecom Italia
• Dr. Abhaya Sumanesena, CTO-Capacity Strategy Specialist, Three UK
• Elia Asensio, Head of Radio and Technology Planning, Vodafone Spain
• Rohit Kanwar, Head of Network Optimisation, Bakrie Telecom
• Hassan Rashed, CTO, Telecom Somaliland

The Mobile Network Optimisation (http://www.mobilenetworkoptimisation.com/download) download centre features complimentary material on mobile network optimisation.

Notes to Editors:

Mobile Network Optimisation will be held from 30^th January - 2nd February 2012 at Steigenberger Hotel Metropolitan, Frankfurt, Germany - the conference programme is available for download at http://www.mobilenetworkoptimisation.com/download  

For further information on Mobile Network Optimisation contact Telecoms IQ on +44(0)20-7368-9737 or email telecoms@iqpc.co.uk

SOURCE Telecoms IQ