MADRID, October 10, 2017 /PRNewswire/ --
Telecoming further strengthens its expansion strategy in APAC
- Telecoming extends its content monetization activity to Malaysia in alliance with Axiata Digital
- With almost 4M subscribers, Telecoming is among the top European mobile billing market players
- The firm achieved 51,3M€ turnover in 2016, consolidating its international activity
Telecoming, the Spanish company specialized in content monetization has partnered with Axiata Digital - the digital services arm of one of Asia's leading telecommunications groups, Axiata Group Berhad, to enter the Malaysian market. The service will be integrated into Axiata Digital's Application Program Interface (API) hub or Mobile Internet Fulfilment Exchange (MIFE).
With this partnership, Telecoming will launch its mobile billing services in the country and will further develop multi-device monetization models within the region. The company expects to carry out a 4M$ investment in the region, over the next 2 years.
The smartphone penetration in the Asia Pacific region is remarkably high, in line with its population density figures. More precisely, there are over 1.3 billion smartphone users According to Statista data 2017, when Western Europe and the US together are accounted for 500 million users. Digital content billed to Direct Carrier Billing in APAC is expected to reach $786M in 2018. According to Juniper Research data
According to Alí Karaosman, Telecoming's APAC Director: "It's a market with a great growth potential. Mobile payments are a real alternative to credit cards, since their penetration among the population hardly reaches 45%. Moreover, it's a market with a consolidated content consumption culture and 87% of users place mobile as their favorite device."
On the one hand, Telecoming's arrival to the region entails a firm commitment with the diversification of the current content monetization market and the delivery of the most innovative services. On the other hand, Axiata's customers will benefit from the most innovative content monetization services derived from the telecom conglomerate's alliance with Telecoming.
Chief Executive Officer of Axiata Digital, Mohd Khairil Abdullah says, "We are thrilled to partner with Telecoming and be able to bring longer term value to customers through this partnership in the digital ecosystem. With the MIFE platform being available at each of Axiata's operating companies, leading content service providers like Telecoming are able to instantly access hundreds of million mobile customers in Asia and accelerate the pace of service delivery through one central point."
Telecoming is a Spanish company specialized in digital content monetization technology since 2008. The firm's core business is based on mobile content, mobile billing and mobile advertising. Currently operating in 9 countries, Telecoming monetizes digital content anytime, anywhere and from any device. Awarded on 2015 and 2014 for its leading role in job creation by CEPYME and KPMG, it has also been acknowledged by the London Stock Exchange as one of Europe´s 1.000 Most Inspiring Companies on 2016. More information www.telecoming.com
About Axiata Digital
Axiata Digital, the digital services arm of Axiata Group Berhad was established to support the increasingly digital lifestyle of Axiata consumers. In just four years, this portfolio now consists of 30 digital brands, servicing growing demands in mobile money, mobile Insurance, mobile advertising, e-commerce, entertainment and education among which are 11st, StoreKing , BIMA, AdKnowledge Asia, Yonder Music and WSO2.Telco