LONDON, April 18, 2013 /PRNewswire/ --
Stretch limos, pretty frocks, and sweet-smelling corsages-American prom fever is sweeping the UK in what promises to be its biggest season yet. And the first stop for a gorgeous dress to go with that twinkling tiara is surely New Look's fabulous new prom range, now available in-store and online at newlook.com.
What's behind the phenomenon? The Guardian reports that compelling TV imports like Glee and Gossip Girl have inspired the American-style prom craze in the UK. Now, British teenagers are embracing it in a big way, scouting out the perfect formalwear, accessories, makeup, and hair styles in preparation for the most magical night of their year.
Extravagance and lavishness characterise many American-style prom dresses. Think opulent metallic foil finishes, luxurious lace, and intricate beading. Full-skirted dresses with statement frills will create a look suited to prom royalty. But New Look also has enchanting gowns in pale pink, violet, or gold. Check out this sensational cream lace foil prom dress from Ruby Prom for inspiration.
Something even more glamorous? Flirty one-shoulder dresses and form-fitting column gowns emulate the hottest red carpet looks. Black or shades of midnight blue and deep purple add special mystique to any floor-sweeping maxi. Click here to see a ravishingly embellished number in a striking navy hue that's sure to make a big impression. Diamante sandals and an on-trend clutch are all a girl needs to complete her award-worthy look.
Every memorable farewell to schooldays should start with a browse through New Look's prom dress range. Already established as Britain's No 1 name in dresses, New Look is now the go-to brand for enchanting American-style prom gowns too.
SOURCE New Look