BURNABY, British Columbia, August 25, 2014 /PRNewswire/ --
TechSci Research Released New Edition on 'India Water Purifier Market Forecast & Opportunities, 2019' Report
India has been facing considerable challenges in addressing safe drinking water requirements for the last few decades. Poor quality of water supplied by the civic authorities still remains a challenge in the country that has the second largest population across the globe. In India, Diarrhoea, a disease resulting from consumption of contaminated water, is the cause of about 13% deaths among children below 5 years of age. These factors are buoying the demand for water purifiers in India. Water purifier is no longer a high-end electronic product, limited to affluent households as it is available at lower prices and has started to penetrate into the country's middle income group as well as rural households over the last five years. Water purifier manufacturers are also developing and positioning products to target the middle income and rural households. However, in comparison to developed countries like the US, water purifiers still have a long way to go in India.
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India being a price sensitive market, consumers prefer buying low-cost products, which is creating opportunities for many small water purifier manufacturers to foray into the market. Most of the existing as well as new players are focused on RO based water purifiers, which is the fastest growing segment of the water purifier market in the country.
According to the report, "India Water Purifier Market Forecast & Opportunities, 2019", the water purifier market in India is expected to grow at a CAGR of around 15% until 2019. The market is expected to be driven by rising product awareness across urban as well as rural centers. High metal content in water sources in states such as West Bengal, Bihar, Rajasthan, Orissa, Tamil Nadu, Andhra Pradesh is further augmenting the water purifier demand in various Tier II and Tier III cities across these states. Till recently, rural markets in India weren't on the radars of purifier companies, predominantly due to vast presence of low income consumer in rural pockets coupled with weak sales and distribution networks of the companies in these areas. However, various companies with innovative low-cost products are now aggressively targeting the country's rural market, particularly in offline water purifier segment.
Key Highlights of the Report:
Why You Should Buy This Report?
Table of Content
1. Research Methodology
2. Analyst Briefing
3. Global Water Purifier Market Overview
4. India Water Purifier Market Outlook
4.1. Market Size & Forecast
4.1.1. By Value
4.1.2. By Volume
4.1.3. By Technology, By Value
4.1.4. By Technology, By Volume
4.2. Market Share & Forecast
4.2.1. By Technology
4.2.2. By Region
4.2.3. By Manufacturers Type
4.2.4. By Company
5. India Filter Based Water Purifier Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share & Forecast
5.2.1. By Company
5.3. Price Point Analysis
6. India RO Based Water Purifier Market Analysis
6.1. Market Size & Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share & Forecast
6.2.1. By Company
6.3. Price Point Analysis
7. India UV Based Water Purifier Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share & Forecast
7.2.1. By Company
7.3. Price Point Analysis
8. Sales and Distribution Analysis
9. Market Dynamics
9.1. Drivers
9.2. Challenges
10. Recent Trends & Developments
10.1. Water Dispenser Cum Water Purifiers
10.2. Combination System
10.3. Product Innovations
10.4. UV- LED & Photo Catalysis
10.5. POU Water Purifiers
11. Policy & Regulatory Landscape
12. India Economic Profile
13. Competitive Landscape
13.1. Eureka Forbes Limited
13.2. Hindustan Unilever
13.3. Kent RO System
13.4. Ion Exchange
13.5. Tata Chemical
13.6. Whirlpool
13.7. Hi-Tech
13.8. Essel Nasaka
13.9. Godrej Industries Limited
13.10. Panasonic Corporation
13.11. Luminous Water Technologies
14. Strategic Recommendations
Top Players in Market
About us:
TechSci Research is a global market research and consulting company with offices in Canada, UK and India. TechSci Research provides market research consulting services in six verticals - Information Technology, Chemicals, Water & Water Recycling, Consumer Goods & Retail, Automotive and Energy & Power. The company uses proprietary innovative business model that focuses on improved productivity that also ensure the creation of high-quality reports. With more than 100 client engagements with fortune 500 clients, TechSci Research enjoys the status of a premium market research services provider in the industry.
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