Technology for Marketing & Advertising Announces Over 100 Free Educational Sessions in its 2011 Seminar Programme

LONDON, February 3, 2011 /PRNewswire/ -- TFM&A, the UK's longest running marketing, advertising and media exhibition, has just announced its educational line-up for 2011, which includes over 100 case-study led sessions from leading global brands and 10 keynote sessions from industry experts.

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TFM&A 2011 will be taking place at Earls Court 2, London on the 1st and 2nd March and this year has more sessions and bigger theatres than ever before.

The 2011 Seminar Programme is offered across ten themed theatres and visitors will hear from big brands including M&S, British Airways, Cadbury's, Panasonic, Sony Music, LastMinute.com and Rough Guides and Keynote speakers from Econsultancy, Facebook, eBay Advertising, Experian, Cisco and IDM.

2011 Seminar Programme Highlights Include:

* Data & Marketing Analytics Theatre Sponsored by datanomic and Toluna

Sessions include:

    
    - Improving ROI through effective data strategy - Experian QAS

    - Turning social media data into actionable business intelligence - 
      Alterian

* Integrated Marketing & CRM Technology Theatre Sponsored by SAGE CRM Solutions and neolane

Sessions include:

    
    - CRM and eMarketing: The targeted marketing dream to create more
      qualified leads - Sage (UK) and Swiftpage 

    - Print isn't dead! How digital print still plays a crucial role in 
      delivering effective integrated marketing campaigns - Hewlett Packard

* Content Management & Ecommerce Theatre Sponsored by sitecore and ektron

Sessions include:

    
    - The challenges of capturing mobile market share for eCommerce business
      and retailers - Netbiscuits 

    - Managing your brand in a 24/7 open enterprise: Is everyone reading 
      from the same page? - Huddle

* Email, Mobile & Analytics Theatre Sponsored by emarsys and Silverpop

Sessions include:

    
    - Successfully Embracing the Digital Revolution: Understand how to 
      deliver a collaborative digital marketing strategy - Webtrends

    - A Masterclass in Digital Marketing: How to integrate digital channels
      or engaging campaigns - Experian CheetahMail

* Search, Social Media & Web 2.0 Theatre Sponsored by ExactTarget

Sessions include:

    
    - What Every Online Marketer Needs to know about Universal SEO - Lakestar
      Media 

    - Online Advertising through Mobile and Video Platform: What are 
      the real opportunities for brands? - Starcom MediaVest

For more information about the TFM&A education programme and to register for free entry please visit http://www.t-f-m.co.uk

New for 2011, TFM&A have also launched its sister show Online Advertising and Affiliate Expo, which will be running alongside TFM&A in Earls Court 2. This niche exhibition includes two theatres dedicated to Online Advertising and Affiliate Marketing. Sessions will cover topics including Behavioural Targeting, Contextual Advertising, Social Commerce and Affiliate Marketing and Mobile Ad Networks. Registered visitors to TFM&A can visit OA&A for free with their TFM&A badge.

For further information on OA&A and to register for free entry, please visit http://www.oaa-expo.com

Notes to Editor:

Photography

A selection of photographs from TFM&A 2010 are available. If you require any images to support this release please email Emily.nicols@ubm.com

About Technology For Marketing & Advertising

Technology For Marketing & Advertising is the UK's largest and longest-running integrated marketing-solutions event delivering digital, direct, data and CRM solutions for marketing, media and advertising professionals. It takes place annually at Earls Court 2. Total attendance to TFM&A 2010 was 10,568 of which 9,325 were pure visitors (ABC Audited) - an increase on 2009 with a total attendance of 9,643 of which 8,263 were pure visitors (ABC Audited).

TFM&A offers visitors access to a full range of marketing & advertising solutions to implement and deliver successful strategies and campaigns. For more information go to http://www.t-f-m.co.uk.

Online Advertising & Affiliate Expo is a new event for the advertising community launching in London from 1 - 2 March 2011 alongside TFM&A. OA&A brings together brand owners & agencies with publishers, affiliate networks, ad networks and ad-serving technology providers.

About UBM Live

UBM Live is a leading international provider of integrated media solutions. Working throughout various market sectors including Air Traffic Control, Care, Customer Management, Digital Marketing, Energy, Facilities Management, Fire, Health & Safety, Interiors, Leisure, Security and Venues, UBM Live produces a wide range of exhibitions, awards & events, publications, conferences, digital products and directories.

Amongst its brands, UBM Live boasts: ATC Global, Decorex, IFSEC, Interiors, International Confex, Internet World, TFM&A and The National Business Awards. UBM Live's brands also have international replication in China, India, South Africa and UAE. UBM Live is part of United Business Media Limited (LSE: UBM.L), one of the world's leading business media companies which employs more than 6,500 people in more than 35 countries. For more information go http://www.ubm.com.

Press Contact: Maria Harper, +44(0)207-7234-8712, maria.harper@ubm.com

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SOURCE United Business Media Ltd