Tech Mahindra Launches FEEDS, a Connected Intelligent Solution Transforming Fresh Food Supply Chain

MUMBAI, May 18, 2016 /PRNewswire/ --

Tech Mahindra today announced the launch of Fresh Produce End to End Digital Supply Chain (FEEDS). This revolutionary initiative manages the food supply chain, which enables companies to transport farm grown produce and deliver it as fresh as if it were grown locally. FEEDS enables business collaboration, maintains product quality and freshness while providing a 15-20% reduction in losses and wastes.

Fresh produce is characterized by high perishability, short shelf life and high demand and supply variations. Multiplicity of players, stringent regulatory compliance norms and lack of end-to-end visibility adds to the supply chain complexities; resulting in high wastage and loss of freshness by the time the produce reaches consumers.

"Freshness is a key differentiator for fresh produce as it impacts the consumer perception of the brand. The lack of holistic visibility breeds inefficiencies in the complex modern day food supply chain. Our rich domain expertise combined with the strong technology prowess of SAP digital platform provides an ideal combination to deliver unique and unparalleled benefits to our clients," said Rohit Khanna, Senior Vice President Global Retail & CPG, Tech Mahindra.

"Tech Mahindra has invested in multiple industry-specific Cloud Platforms using SAP Digital & IoT stacks. FEEDS is our flagship digital offering for Retail & CPG sector. Built on 'Mobile first' strategy, high emphasis has been laid on the usability standards achieved through Design Thinking. Similar offerings are being launched in other sectors to help clients bridge gaps in their Digital strategy to execution," said Krishna Kumaraswamy (KK), Senior Vice President & Global Head - SAP Practice, Tech Mahindra.

FEEDS transforms the fragmented physical supply chain into a Connected Intelligent Digital Supply Chain with the ability to track and maintain freshness at each leg of the supply chain process. This unified platform enables interactions and transactions between various participants of supply chain in real time.

"FEEDS is part of the partner led co-innovation with SAP Co-Innovation Labs. This partnership demonstrates Tech Mahindra's commitment to provide Sector focused Digital Transformation Solutions to customers. Tech Mahindra built the FEEDS application in the SAP Co-Innovation Lab with the aim to deliver fresh quality food produce through real time tracking across the Food Supply Chain. Partners, such as Tech Mahindra are enabling organizations to optimize their business process by leveraging the Internet of Things and the SAP HANA Cloud Platform," said Rudolf Held, Vice President, Head of Global SAP Co-Innovation Lab Network.

FEEDS, built on SAP HANA Cloud Platform is well integrated with SAP's ERP system to utilize digital levers including Mobility, IoT and Big Data to provide a holistic end-to-end Digital Supply Chain transformation opportunity to fresh produce global supply chains, large retailers and food manufacturing clients.  

About Tech Mahindra   

Tech Mahindra represents the connected world, offering innovative and customer-centric information technology services and solutions, enabling Enterprises, Associates and the Society to Rise™. We are a USD 4.0 billion company with 107,100+ professionals across 90 countries, helping over 800 global customers including Fortune 500 companies. Our innovation platforms and reusable assets connect across a number of technologies to deliver tangible business value to our stakeholders. Tech Mahindra is also amongst the Fab 50 companies in Asia as per the Forbes 2014 List.

We are part of the USD 16.9 billion Mahindra Group that employs more than 200,000 people in over 100 countries. The Group operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, after-market and vacation ownership.

Connect with us on http://www.techmahindra.com.  

For further queries:  

Richa Shah
Global Media Relations
Richa.shah@techmahindra.com