TCL and MediaMarktSaturn Expand Strategic Retail Partnership to Germany

PARIS, May 16, 2025 /PRNewswire/ -- TCL, the global No.1 ultra-large TV brand^[1] and No.1 Mini LED TV brand^[2], today announces the expansion of its strategic retail partnership with MediaMarktSaturn Retail Group, Europe's number one consumer electronics retailer, with the rollout now extending to Germany.

Already available in selected MediaMarkt countries, TCL's latest lineup is now being rolled out across all MediaMarkt and Saturn stores in Germany, both in-store and online, starting May 2025.

To mark the launch of this partnership in Germany, a special cashback program of up to €400 will allow end customers to directly benefit from the collaboration. More information is available here.

MediaMarktSaturn customers in Germany can now experience TCL's latest QD-Mini LED innovations such as the C7K and extended QLED Series of P7K. All products are engineered to deliver cutting-edge technology and premium user experiences.

Apart from technologies, TCL and its partners will also be inspired by the passion of sports and benefit from the activations of TCL's extensive sponsoring titles, such as the Worldwide Olympic Partner and the Official Partner of Germany National Football Team.

"With MediaMarktSaturn as a strong partner, we are opening a new chapter for TCL in Germany. Together we are creating more visibility and bringing innovative, premium technology to more people across the country," said Alex Ma, Country Manager DACH at TCL.

Bas Eijsink, Managing Director Commercial at MediaMarktSaturn Germany, added: "TCL is a strong and forward-thinking partner that aligns perfectly with our ambition to lead the market in both product innovation and customer experience. Together, we are enhancing our assortment and giving customers even more reasons to choose MediaMarktSaturn".

This agreement reinforces TCL's retail presence in Germany and across Europe, supporting long-term regional growth. As one of the world's leading TV brands, TCL is strengthening its commitment to making advanced entertainment and smart home technologies accessible to more consumers. By partnering with a trusted retail leader with broad market reach and deep local expertise, TCL is helping more households enjoy high-performance, innovation-driven solutions designed for everyday life.

Discover more products at  https://www.tcl.com/eu/en 

About TCL
TCL specializes in the research, development and manufacturing of consumer electronics including TVs, mobile phones, audio devices, smart home products and appliances. Combining thoughtful design and innovative technology to inspire greatness, our lineup delivers must-have features and meaningful experiences. As one of the world's largest consumer electronics brands, our vertically integrated supply chain, and state-of-the-art display panel factory help TCL deliver innovation for all. For more information, please visit: https://www.tcl.com 

TCL is a registered trademark of TCL Corporation. All other trademarks are the property of their respective owners.

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