LEEDS, England, March 21, 2013 /PRNewswire/ --

With the Chancellor increasing the levy on cigarette taxes by 5% above inflation, this measure undoubtedly impacts upon household smokers.

     (Photo: http://photos.prnewswire.com/prnh/20130313/601064 )

Heavy smokers will face the highest burden. This measure will add 37p to a packet of 20 cigarettes and 37p to a packet (25g) of hand-rolling tobacco, so it is now simply becoming too expensive to purchase tobacco cigarettes.

There are a growing number of e-cigarette companies trying to cash in on this continual increase of taxation, and increase their prices in line with this fiscal change.

Refuting the trend is INCIG electronic cigarettes who believe in supplying premium products at affordable prices. By choosing INCIG the consumer is choosing the right company.

Because they're not taxed in the UK, e-cigs are vastly cheaper than smoking cigarettes, so consumers can take advantage of not just the health benefits, but economic ones.

A recent study by INCIG based upon its own products found that the consumers could save anywhere from £2,200 to £3,000 a year switching to e-cigs, dependent on their habit.

INCIG refills are sold in packs of 5 and hold the equivalent to 150 cigarettes, and retail at £8.99. Their relative value has helped a once frowned upon trend become an increasingly common sight in the UK.

Common sense dictates that e-cigs can at the very least claim to be a marginally healthier substitute for both smokers and those around them as no toxic smoke is inhaled.

Further more it is estimated that there are at least 69 cancer-causing carcinogens in tobacco smoke, while the process of vaping with an e-cig has no tobacco and no toxic smoke.

And since most people don't just pick up an e-cig habit out of nowhere, they switch in an 'effort' to quit or cut back, so these are fantastic replacement for traditional cigarettes.

Claire Green, Sales Director for INCIG commented on their current customer base saying "The typical e-cigarette user is an adult smoker who, for whatever reason, has opted for a healthier substitute to tobacco cigarettes, that's who we target, and that's primarily who is using our product."

"We believe that our product is one of the best in the market place, and beyond doubt the cheapest 'like for like'."

For further information and prices visit http://www.incig.co.uk or call +44-(0)844-870-6753.

SOURCE INCIG