-- Former Microsoft Sales Director to lead Tapjoy's brand sales efforts
LONDON, March 30, 2015 /PRNewswire/ -- Tapjoy, the leading marketing automation and monetization platform for freemium apps, today announced the hiring of Christopher Salmanpour as its director of sales for the EMEA region. Salmanpour, formerly a global sales director for Microsoft, brings to Tapjoy 16 years of digital advertising experience and a wealth of expertise in building successful sales teams. Salmanpour will report directly to Tapjoy's EMEA General Manager Paul Bowen.
"We're incredibly excited to have Christopher on board to lead our sales efforts in the region. To bring in someone of Chris' pedigree and caliber adds yet another well-versed industry veteran to our EMEA leadership team," said Tapjoy's EMEA GM, Paul Bowen. "Chris is an extremely accomplished and respected executive in this sector with extensive experience in both the sales and business development roles. With more than 20% of digital spend in the UK alone going to mobile, Chris will help brands and agencies get the most out of Tapjoy's innovative ad solutions including Video and Rich Media and reach their target audience on mobile. His combination of strategy, brand experience and leadership will have a significant impact in how we serve our clients and partners."
Between 2012 and 2015, Salmanpour was the Vice President of Business Development at State, a leading communications platform. Prior to State, Salmanpour drove relationships at Microsoft London as Global Sales Director where Chris was responsible for creating and managing relationships for key global brands. Salmanpour earned his bachelors degree at Warwick University in the United Kingdom.
"Tapjoy delivers industry leading value and user engagement for our brand and agency partners, and is poised to make an even greater impact through innovation in data capabilities that drive more efficient mobile buys for mobile advertisers," Salmanpour said. "I can't wait to embrace the incredible new challenges and opportunities in this constantly evolving space, and execute our vision and strategy, delivering the best value for our partners."
Tapjoy's goal is to maximize the value of every user for freemium mobile app publishers. Its Marketing Automation and Monetization Platform for mobile apps uses market leading data science, user segmentation and predictive analytics to drive deeper engagement and optimize revenue from every user. Tapjoy's SDK is embedded in more than 270,000 apps with a global reach of more than 520 million monthly active users (December, 2014). Backed by top-tier investors including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners, and D.E. Shaw Ventures, Tapjoy is headquartered in San Francisco. The company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.
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