-- Vivian Chang and Kate O'Loughlin To Be Honored for Industry Leadership
NEW YORK, April 8, 2015 /PRNewswire/ -- Tapad, the leader in cross-device marketing technology, today announced new accolades for key staff members. Vivian Chang, Vice President and General Manager, Technology Licensing Business, and Kate O'Loughlin, Vice President and General Manager, Media Business, have been cited for their industry leadership by the Cynopsis Media Top Women in Digital Awards.
The Cynopsis Media Top Women in Digital Awards celebrate the "unique, the uncommon and the bold" in the digital media industry. The awards honor women who excel in digital content, marketing, advertising, social media and online.
Chang was Tapad's first employee, central to the development of the company's core products and services. She led the product development of the company's patent-pending technology, The Device Graph. Chang also designed and implemented industry-leading privacy protocols for the organization. Since 2013, she has led Tapad's Technology Licensing Business, establishing the company as the common currency for cross-device data across any technology platform.
O'Loughlin, Tapad's third employee, was essential in the launch of Tapad's first-to-market cross-device solutions for marketers. Her technical background balanced with industry savvy has lead Fortune 100 brands to understand how consumers are using and are impacted by ads across devices.
"Kate and Vivian are true leaders in the digital advertising industry, and we commend their accomplishments," said Tapad Founder and CEO, Are Traasdahl. "They have set a precedent for excellence not only for Tapad, but for anyone in ad tech."
"In the traditionally male-dominated field of digital, we thought it was high time to spotlight and celebrate the incredible women in our business," said Roberta Caploe, Cynopsis Associate Publisher. "They deserve our respect and support, and Cynopsis is the perfect vehicle for such recognition."
Chang and O'Loughlin will be inducted at the Top Women in Digital Reception Ceremony, held at the Astor Center in New York City, on Thursday, April 23, 2015. The evening of celebration and recognition will culminate with the Cynopsis Digital Business Summit.
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers to address the new and ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, San Francisco and Toronto. TechCrunch called the powerhouse Tapad team "a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade."
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