NEW YORK, Sept. 2, 2014 /PRNewswire/ -- Tapad, the leading cross-screen marketing technology company, and the Internet Advertising Bureau UK (IAB), today announced that Tapad Europe President, Ben Regensburger, has joined the IAB UK Mobile Board.
Regensburger recently opened the doors to Tapad's London and Frankfurt offices. Tapad was the first-to-market cross-screen marketing solution in the U.S., where it currently serves more than 200 Fortune 500 brands. Regensburger is a 25-year veteran of European media and marketing. Prior to Tapad, he served as President of DoubleClick International (EMEA & APAC) until it was acquired by Google in 2008.
The IAB's Mobile Board represents the UK's biggest mobile operators, media owners, and agency groups - leading names in the UK's £1 billion mobile advertising marketplace. The Mobile Board advises and steers all of the IAB's mobile initiatives, drawing on the expertise and experience of the Mobile Board's member companies to ultimately shape the mobile advertising industry.
"Mobile and cross-screen marketing technology continues to transform advertising as we know it," said Regensburger. "Together with the IAB and my fellow board members, I look forward to fostering the evolution of the industry and ensuring a rewarding experience across screens for both marketers and consumers."
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. The company offers the largest in-market opportunity for marketers to address the new and ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami and San Francisco. TechCrunch called the powerhouse Tapad team "a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade."
SOURCE Tapad Inc.