LONDON, April 11, 2013 /PRNewswire/ --
STREAM program membership swells by over 200%, attracting the best marketing and analytical agencies to share and integrate quality, actionable Marketing Data
TagMan, the most used, most advanced and most proven tag management and Marketing Data Platform (MDP), today announces that over 300 global partners including RadiumOne, Monetate and Quantcast, have flocked to participate in STREAM, the global partner program helping partners and clients master the complexities of marketing & ecommerce data.
Launched last October, TagMan's STREAM program is open to best-in-class application providers; marketing and analytics agencies; and CRM, marketing and ecommerce platforms. Over 300 partners seeking streamlined tag implementations, reliable real-time, tag-enabled data collection and clean, cross-channel marketing data from an independent source have been granted program certification, allowing them to leverage data and draw unique and invaluable insights. Ensuring that only the highest quality data is integrated, TagMan certifies all STREAM members before granting them access to the 'Drag-&-Tag' library where the automated upload and analysis of tags provides effortless marketing solutions.
Partners are now actively unlocking this new and unique collection of data to extend their advertising reach, boost retargeting performance, attribute return on investment (ROI) to social media and better optimise campaigns. Access to TagMan's marketing experience layer is providing partners with an enhanced capability to drive quantifiable business results from a single source of robust data.
Abeed Janmohamed, Commercial Director Europe at RadiumOne, says: "TagMan's innovation in the marketing data area has produced very real results for RadiumOne. Estimates and last click attribution are things of the past. The combination of TagMan's technology and our platform enables businesses to measure the performance of their marketing across all channels, including social, allowing them to concentrate on what works and how to build on it."
Alex Rodriquez, SVP of Global Partnerships at TagMan, says: "We're extremely excited to have created a program which our members can really benefit from being a part of. The invaluable element is in our partners being able to gain actionable insights from their own customer data to enhance their own knowledge, plus gain access to TagMan's real-time feed of data insights to enhance their services and deliver exceptional ROI. Smart, insightful data is revolutionising digital marketing and the fact that we've built the go-to space where our partners can really take advantage of the data revolution in real terms is an exciting project, with clear successes."
It is through the implementation of such innovation and creativity when handling Big Data that developments are made which enable Big Marketing. The global scale of the STREAM initiative has generated worldwide insights and provided TagMan's partners with an arsenal of groundbreaking tools by which to execute the successful allocation of marketing funds and further help their customers generate significant ROI.
Gagan Kanwar, Director of Partnerships and Research at Marin Software, says: "This partnership allows post-attributed, de-duplicated conversion and revenue data to flow automatically from TagMan into Marin, enabling online marketers to jump-start their day using Marin's powerful analytics-to-action interface and renowned optimisation tools."
Sarah Thomson, CEO at addictivepoints, says: "As a member of the STREAM program, our partnership with TagMan has been one of huge benefit in terms of the data layer that has been made available to us for integration in our own brand-facing platform. Whilst contributing our own data, we have gained access to a goldmine of insight, which we have utilised to explore marketing avenues we have never before considered."
TagMan is the most used, most advanced and most proven Tag Management and Marketing Data Platform. As the Global Leader in Enterprise Tag Management, companies use TagMan to master the complexities of web analytics, ecommerce and marketing data, and ePrivacy. With Tagman, clients can efficiently manage and unify tag based technologies to produce one independent stream of clean marketing data from all channels. More than 250 enterprise websites across all major industries including Travel & Hospitality, Fashion Apparel, CPG, Consumer Electronics, Financial Services, Pharmaceutical, and Telecom make TagMan the go-to partner for achieving dramatic marketing ROI through effective marketing execution and a clear view of the entire consumer journey. Clients include Travelocity, Virgin Atlantic, Kellogg's, The Body Shop, Air New Zealand, and Vodafone. Find out more at http://www.tagman.com.
Find out more about joining STREAM at eu.tagman.com/STREAM