Tagetik Unveils New Logo and Corporate Identity: "We Get Finance. You Get Results."
STAMFORD, Connecticut and LUCCA, Italy, February 26, 2015 /PRNewswire/ --
New brand philosophy reflects Tagetik's mission to elevate performance management software to the next level by combining innovative technology and deep knowledge of the needs and challenges of the Office of Finance
Tagetik, a visionary leader in global performance management software solutions for the Office of Finance, today unveiled a refreshed logo and corporate identity - "We get Finance. You get Results". The company's revamped brand philosophy better leverages its strong expertise and proven success in addressing the complex performance management processes of finance organizations large and small.
(Photo: http://photos.prnewswire.com/prnh/20150226/732002 )
The new corporate logo and identity is the first of many marketing and awareness investments designed to drive the significant growth plans for 2015 the company announced recently.
"How a company communicates its identity profoundly changes how its brand is perceived in the market," said Marco Pierallini, co-chief executive officer, Tagetik. "The new identity we announced today aligns perfectly with our mission of helping finance executives improve efficiency, control costs, identify opportunities and deliver results. Our brand promise is to empower finance organizations by investing the time and effort to understand the current and future challenges they face, and to then apply innovative technologies, such as cloud and mobility, specifically in the context of those challenges. "We get Finance. You get Results." succinctly communicates the combination of deep finance expertise and targeted innovation that drive results for our customers."
"Our "Performance with Passion" tagline was designed as a play on the passion of our Italian heritage and more specifically our dedication to customer success. That identity been our mantra since 2012 has set us apart from our competitors and has been a driver of our consistent ranking at or near the top of virtually every major customer satisfaction or product capability survey," said Manuel Vellutini, co-chief executive officer, Tagetik. "As we continue on our global expansion, it is important that our corporate identity convey not only our passion and dedication to customer success but also reflects what we do best: address the challenges and needs of modern finance organizations so that they can streamline processes, reduce risk and deliver both tactical and strategic results. That is exactly what Tagetik does at companies across the globe including Henkel, Randstad, Generali Group, SNCF, Timex Group, Laing O'Rourke and Unicredit Group and that is what our new identity, "We get Finance. You get Results." conveys."
About Tagetik
Tagetik is one of the fastest growing global performance management software companies with over 750 customers spanning more than 35 countries around the world. Tagetik delivers intuitive, enterprise-scale solutions with the embedded financial intelligence to address the complex challenges that face the Office of Finance every day. With Tagetik Cloud, our customers get the cloud without compromise - the many benefits of the cloud and the power to address complex performance management requirements. Whether on the cloud or on-premises, Tagetik addresses budgeting, planning, consolidation, close, reporting, analytics and disclosure in a single unified solution that has helped hundreds of companies improve efficiency, reduce risk, save money and deliver results.
For more information, visit Tagetik.com or follow us on social media:
Twitter: @Tagetik
Media Contacts:
Joanna Hardy
+1-646-202-9755
Horn Group for Tagetik
tagetikteam@horngroup.com
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