Tablet Shipments Slow Down Dramatically, says Strategy Analytics
-- Low-Cost Android Tablets Help Generate Just 1 Percent Global Growth in Q4 2014
BOSTON, Feb. 2, 2015 /PRNewswire/ -- According to preliminary data, total Tablet shipments reached 78.3 million units in Q4 2014, up 1 percent from 77.2 million in Q4 2013. Apple further consolidated its global market share, due to anticipated seasonal shipments reaching a 27% share of the Tablet market. The Strategy Analytics Tablet & Touchscreen Strategies (TTS) service report, "Global Tablet OS Market Share: Q4 2014," forecasts 6.6% growth for CY 2014.
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Tablet Service Director, Peter King said "Android market share slipped slightly at the expense of strong iPad seasonality and recorded a share of 66% of the Tablet market. Android branded vendors shipped 51.8 million units between them worldwide in Q4 2014, up 8% from 47.8 million a year earlier. Windows 8.1 Tablets showed an 89 percent growth rate annually, with improved sales at the high-end with products such as Microsoft Surface Pro 3, but also at the low end of the price spectrum as more Windows-based products emerge from the Chinese manufacturers."
"Apple's 21.4 million shipments declined 18% annually and increased 74% sequentially due to seasonality; the iPhone 6 products are putting pressure on the iPad Mini and the continued success of the Mac could be inhibiting some iPad Air 2 growth" added Eric Smith, a Senior Analyst in the Tablet Service.
Exhibit 1: Global Tablet Operating System Shipments and Market Share in Q4 2014 (preliminary)
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Shipments refer to sell-in. Numbers are rounded. The definition of Tablet does not include e-book readers or convertible PCs
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com
European Contacts: Peter King, +44(0) 1908 423 615, pking@strategyanalytics.com
US Contact:Eric Smith, +1 617 614 0752, esmith@strategyanalytics.com
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