- The Lowest Growth Rate in 4 Years as iOS Underperforms
BOSTON, July 23, 2014 /PRNewswire/ -- According to the latest research from Strategy Analytics, global tablet shipments reached 52.9 million units in the second quarter of 2014. Android secured a robust 70 percent global share, while Apple iPad shipments were below expectations and iOS fell to 25 percent. Windows secured a 5 percent global share.
Peter King, Director of Tablet research at Strategy Analytics, said, "Global Tablet shipments reached 52.9 million units in Q2 2014, up 6 percent from 50.0 million in Q2 2013. Android consolidation continued as it was the chosen OS for seven out of ten Tablets shipped in the market. Android vendors shipped 36.8 million units between them worldwide in Q2 2014, up 11% from 33.2 million a year earlier. Android is continuing to make steady progress due to the wide range of vendors and wide range of screen sizes and price-points." King added, "Apple iOS shipments (sell-in) were 13.3 million iPads in Q2 2014 leaving it with a 25% share of the global Tablet market. The 13.3 million shipments represented decline of 9% annually and 19% sequentially; it is nine quarters since Apple produced such a low Tablet shipment figure."
Exhibit 1: Global Tablet Operating System Shipments and Market Share in Q1 2014 (preliminary)
Global Tablet OS Shipments (Millions of Units)
Global Tablet OS Marketshare %
Growth Year-on-Year %
Source: Strategy Analytics Tablets & Touchscreen Service
Shipments refer to sell-in. Numbers are rounded. The definition of Tablet does not include e-book readers or convertible PCs
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