Synthesio, cited as being focused on metrics that tie to business results, had the top score in the Current Offering category, as it is again named a leader in an evaluation of Enterprise Social Listening Platforms, Q1 2016.
NEW YORK, March 3, 2016 /PRNewswire/ -- Synthesio, the leading global Social Media Intelligence and Listening platform was named a leader in both The Forrester Wave™: Enterprise Social Listening Platforms, Q1 2016 report and The Forrester Wave™: Asia Pacific Enterprise Social Listening Platforms, Q1 2016 report. Between the two reports, Forrester identified and reviewed the most significant platforms in the Social Media Enterprise Listening industry, and after going through their 30-criteria evaluation, both reports named Synthesio as a Leader.
This is the second Forrester Wave report where Synthesio was named a Leader, dating back to The Forrester Wave™: Enterprise Social Listening Platforms, Q1 2014. The Forrester Wave™: Enterprise Social Listening Platforms, Q1 2016 report, cites Synthesio for "its strategic vision and roadmap ... focused on ... metrics that tie to business results", as well its "ability to align social listening data with a firm's other business data." As the report states, Synthesio is the only platform that spoke specifically of "trying to help establish industry standards, an example being the Social Reputation Score that helps marketers track and communicate social data more eloquently by giving them a metric that correlates to Net Promoter Score (NPS)."
The Forrester Wave™: Asia Pacific Enterprise Social Listening Platforms, Q1 2016 is the first Forrester Wave report on Enterprise Social Listening for the Asian Pacific market. Synthesio, also named a leader in this report, receiving the top scores in the Current Offering and Strategy categories. According to Forrester, Synthesio was named a Leader "due to its superior global data coverage (600 million data sources across most of the world's countries), automated analysis built from human coding, and functional dashboard."
"Forrester Wave reports are the gold standard in almost any industry, and it is no different for the Enterprise Social Listening world, which is why every company in our industry works hard to be recognized by the reports when they come out," explained Synthesio Co-Founder and CEO Loic Moisand. "It is a true honor to say that not only were we a leader in the 2014 Q1 Wave report, but that we once again are a leader in the 2016 version of that report, as well as a leader in the APAC report. We continue to lead our industry and provide a platform that is helping to set the industry standard for offering, speed, usability and business impact."
Synthesio's CMO, Leah Pope explained that "to lead in today's market, enterprise brands and agencies are required to have the right platforms as well as the right partners to build successful social programs. Synthesio clients partner with us, knowing that we make them and their social programs our top priority, and their input helps to drive innovations in the platform. We are thrilled to be recognized as a leader, and we are particularly proud to have our happy customers highlighted." As it states in the report: "customer references speak highly of Synthesio's services -- one said, 'We selected Synthesio because we had a gut feeling we'd be a number one priority. We were right.'"
"We believe the future of Social Intelligence is understanding the business impact of social, and we are excited to help set the standard for tying social performance to key business metrics," continued Ms. Pope. "The Forrester report recognized us for our 'strategic vision and road map' that is 'focused on the potential of social listening and on metrics that tie to business results.'"
Synthesio's industry leading innovations continue in 2016, with recently announced launches of Synthesio Beam, the new command center focused on KPI's, and Synthesio 3.0, a complete redesign of their platform and API.
Synthesio, named an Editor's Choice by PC Mag, is a global Social Intelligence platform used by some of the world's top brands, and the agencies that support them. Synthesio is the framework for building social intelligence that provides real business results. Whether an organization's social team is built within Marketing or crosses multiple departments, business units or geographies, Synthesio helps teams listen to, and analyze, consumer conversations across social and mainstream media within one platform. Founded in 2006, Synthesio has offices in New York, Paris, London, and Singapore. www.synthesio.com