CHICAGO and GLASGOW, Scotland, January 31, 2012 /PRNewswire/ --

- Leading CRM provider simultaneously nabs silver award for Brandon Hall's "Best Advance in Client Relationship Management Automation"

Sword Ciboodle, a global provider of customer engagement solutions, today announced that it was named to highly regarded CRM thought leader Paul Greenberg's 2012 CRM Watchlist for the third year in a row. Specifically noted in the Customer Service category, Greenberg cited Sword Ciboodle's product suite and its excellent ability to support complex, multi-channel engagement environments as a factor in its inclusion to the 2012 winners list. At the same time, Sword Ciboodle was also recognized by the Brandon Hall Group's Excellence in Technology Awards, with the company winning silver in Best Advance in Client Relationship Management Automation.

Accolades from both the CRM Watchlist and Brandon Hall Group affirm that Sword Ciboodle is steadily becoming a stand-out customer engagement solutions provider. Beyond Sword Ciboodle's technology, Greenberg named the company's partner program as one of its strengths. Greenberg particularly cited the way Sword Ciboodle carefully chooses and integrates complementary providers such as CSC and SAS Analytics, both of which also made the CRM 2012 Watchlist.

"Sword Ciboodle is able to be out front when it comes to concepts that can help define the space for its future or bring the service domain back to reality," wrote Paul Greenberg on ZDNet. "What gets them noticed and has since the first time I met them, is that they have become a best in class in a class that they gave validity - process based CRM and they have a record of rapid success and thoughtful progress that is admirable to say the very least. They are three time winners of the Watchlist - one of a handful of companies that can say that.  Not too shabby."

"We constantly strive to keep a pulse on our performance through feedback from our customers," said Richard DeFrancisco, CEO of Sword Ciboodle Americas. "But receiving recognition from highly regarded industry authority figures like Paul Greenberg is a true testament to how we're 'getting it right.' Winning the silver award from the Brandon Hall Group is another feather in our 'strengths cap,' signaling that 2012 is already heating up to be a big year for us."

To read the full CRM Watchlist 2012 Winners - Customer Service Strikes Again article, visit: http://www.zdnet.com/blog/crm/crm-watchlist-2012-winners-customer-service-strikes-again/4069

To see the full list of Brandon Hall Excellence in Technology Awards winners, visit: http://www.brandon-hall.com/awards/excellence-in-technology/139.html

About Sword Ciboodle
Sword Ciboodle delivers award-winning, modular CRM software to contact centers worldwide for advanced customer engagement across multiple social channels. The Sword Ciboodle platform accelerates the ability to deliver consistent customer service, leading to exceptional customer experiences that reduce overall operational costs and achieve higher revenue. Sword Ciboodle's family of product offerings can be categorized into three service bundles; be served, be solo and be social. The company and its contact center software are consistently recognized by industry analysts as one of the world's leading customer-centric solutions; featured by the prestigious Gartner Magic Quadrant, CRM Customer Service Contact Centers, for five consecutive years.

Contact:
Anne Coyle
+1-857-222-6363
anne@jaxsongroup.com

SOURCE Sword Ciboodle