Swedish Mobile Operator 3 Picks RELEX's Solution for Purchasing and Store Replenishment of Mobile Devices and Accessories

STOCKHOLM, Sweden, May 15, 2012 /PRNewswire/ --



Swedish mobile operator "3" has chosen RELEX's solution to manage and optimise replenishment of their stores and central warehouse.

The co-operation between 3 and RELEX began with a joint pre-study.  As part of the study, Helsinki-based RELEX identified several development areas within 3's existing purchasing and replenishment processes and was also able to suggest concrete changes to processes and system support to better meet 3's key challenges.

The contract with 3 represents another milestone for RELEX.  The Finnish company is Europe's fastest growing supply chain planning, forecasting and replenishment systems provider and is rapidly becoming established as the leader in its sector.

RELEX was able to provide a flexible and adaptable solution that met the needs of 3's complex, multichannel operations, including sales in own retail outlets, on-line, and via resellers. As RELEX's solution already encompassed the necessary functionality, there was no need for expensive customisation work.

"Mobile devices are typically bundled with an airtime contract.  The life cycle of mobile devices is very short and their value is high," says Fredrik Östman, 3Sweden's Supply Chain Manager. "Therefore it's of vital importance we ensure that the devices really are in stock when a customer visits one of our stores while, at the same time, we minimize our inventory risk."

"We evaluated different candidates and chose RELEX.  RELEX offered a SaaS (Software as a Service) solution that could be adapted to our special requirements.  The alternative was building a totally customised system from scratch.  During the pre-study we came to trust RELEX, finding that they had best practices built into their solution that met our requirements and smart functionality that we may not have been able to think of in the initial phase by ourselves. This fact, combined with RELEX's impressive track record for fast implementation, their high level of expertise in supply chain optimization, and their commitment to their customers, left us confident that we made the right choice" concludes 3Sweden's Fredrik Östman .

The next step is to finalize the specifications and integration work before the end of Q2 2012 and then roll out the solution immediately after the summer holidays.

About RELEX

RELEX is Europe's fastest growing supply-chain software company.  We make our clients more efficient and more profitable.  We excel in optimisation and automation of demand forecasting, and replenishment ordering and real-time analytics.

RELEX was started by a group of leading logistics scientists from Helsinki University of Technology whose groundbreaking research in industry lead to the development of our suite of SaaS and on-site solutions.  We are known for listening to our clients, and for offering a fast, highly-flexible, trouble-free and effective answer to their supply chain planning needs.

We work with leading specialty and grocery retailers and wholesalers, well-known manufacturers of consumer goods, and spare-parts businesses across Scandinavia. They use our demand forecasting for millions of SKU's, our automated replenishment in hundreds of stores and tens of warehouses and control material flows worth billions of Euros.

We've helped our clients to boost their retail and warehouse service levels, increase product availability and turnover, cut time spent re-ordering and slash costs.

As well as demand forecasting and automated replenishment ordering we offer inventory optimisation, allocation, campaign management, assortment management, seasonal forecasting and management, supply chain analytics, and delivery load optimisation.

Founded in 2005, RELEX has grown through word-of-mouth and made #66 in Deloitte's list of the fastest growing technology companies in Europe, the Middle East and Africa.  RELEX employs over 40 people at our offices in London, Stockholm, Düsseldorf and at our Helsinki headquarters.

For more information:http://www.relexsolutions.com

For more information please contact

RELEX EMEA
Marika Pirhonen, Marketing Director
+358-50-433-1003
marika.pirhonen@relexsolutions.com

RELEX UK
Jonathan Kent
jk@jonathankent.co.uk