Swedish Girl Next Door Trumps Lady Gaga on tweetinginthedark.com

STOCKHOLM, May 9, 2012 /PRNewswire/ --

A "Swedish girl next door" has proven a more popular fantasy than the twitter superstar Lady Gaga on the new social service, Tweeting in the dark. Try Twitter flirting yourself at http://www.tweetinginthedark.com

Swedish fashion brand Björn Borg is launching a Twitter service named Tweeting in the Dark (until now in beta). Tweeting in the dark lets you anonymously flirt with someone you want to hook up with, if the desire is mutual you just might get a match in the dark. The chances are also very good as almost 50% of Twitter-users, who number 150 million globally, claim they flirt on Twitter (geeksugar.com). At present 10% succeed in finding their match on tweetinginthedark.com, while "Swedish girl next door" remains the dream hook up.

Who's hot?

The dream of hooking up with a celebrity is as present on Tweeting in the Dark as it might be in real life. Among the favourites are Lady Gaga, Rihanna and teen dream Justin Bieber. However, none of the people wanting to do celebrities have received any match. But with over 20,000 twitter accounts reached by Tweeting in the dark so far, a match seems imminent. Especially since 42% of all twitter users see themselves as sexually adventurous according to a recent survey made by geeksugar.com.

Most popular Celebrities on Tweeting in the Dark

1. Lady Gaga

2. Kim Kardashian

3. Justin Bieber

4. Rihanna

5. Ashton Kutcher

How did this come true?

The idea behind Tweeting in the Dark was born when Björn Borg recently conducted an international survey on people's habits when turning the lights off. The most common activity when turning the lights off was, not surprisingly, to get sexy with someone. Most people turn the lights off because its sexier that way or because it helps them dare to be more naughty.

Download the full global survey report and video interviews at http://curious.bjornborg.com/press

GO TWITTER FLIRTING AT http://www.tweetinginthedark.com

Contact: Pernilla Johansson, PR & Event Manager, Björn Borg AB. - Phone: +46-8-506-655-13 - E-mail: pernilla.johansson@bjornborg.com