LONDON, January 27, 2012 /PRNewswire/ --
- With Photo
Thursday 26th January 2011, stars and glamorous VIPs were out in force last night to celebrate the unveiling of SWAROVSKI CRYSTALLIZED™ and international supermodel Helena Christensen's Unsigned Model Search winners Freya McHugh and Reece Sanders. Held at the beautiful SWAROVSKI CRYSTALLIZED™ concept store in central London; guests, friends of Helena and glamorous VIPS were treated to champagne, canapés and live entertainment whilst the new faces of SWAROVSKI CRYSTALLIZED™ S/S 2012 campaign, Freya and Reece, were introduced to leaders in the fashion industry. The SWAROVSKI CRYSTALLIZED™ S/S 2012 advertising campaign featuring the two model search winners was shot by acclaimed photographer Christensen and was unveiled at last night's event. The campaign will be featured in the UK, the US, China and Austria throughout spring/summer 2012.
Last night all eyes were on Helena who dazzled guests in a beautiful Stella McCartney dress and commented on the success of the campaign and the evening.
Helena said: "Last night was a wonderful way to celebrate the finale of this inaugural journey for both the SWAROVSKI CRYSTALLIZED™ Unsigned Model Search and our two chosen faces, Freya and Reece. It was an absolute pleasure to photograph them both and a thrill to finally reveal the imagery for the Spring Summer 2012 SWAROVSKI CRYSTALLIZED™ campaign. From the response to the photographs, I know we have unearthed two people with successful careers ahead of them and I can't wait to see their progress over the coming months."
VIP attendees included: Helena Christensen, Daniella Issa Helayel, Grace Woodward, Harold Tillman, Olivia Inge, Nicky Haslam, Noelle Reno, Ozworld Boetang, Patrick Grant, Olivia Grant, Rachel Barrett, Tolula Adeyemi, Scott Young, Olivia Lee and Nat and Leah Weller.
WHAT THEY DRANK:
British Chase Vodka mixed with pink grapefruit juice and bitter lemon
British Chase Vodka mixed with Elderflower cordial, apple juice and sparkling lemonade
WHO WORE WHAT:
Helena Christensen wore a Stella McCartney dress and shoes accompanied by a Jayde by Melissa Kandiyoti Trapeze necklace and earrings available at SWAROVSKI CRYSTALLIZED™
Olivia Inge wore Alberta Ferretti and Beatrix Ong shoes accompanied by a Shourouk Crystal Flower necklace available at SWAROVSKI CRYSTALLIZED™
Olivia Grant wore Jenny Packham and a Once Upon A Time Ring available at SWAROVSKI CRYSTALLIZED™
Tolula Adeyemi wore a Helen Steele dress with a Sahani necklace available at SWAROVSKI CRYSTALLIZED™
Olivia Lee wore an All Saints dress with Anton Heunis Opulent earrings and ring available at SWAROVSKI CRYSTALLIZED™
Freya McHugh wore Ben Amun Rope bangles and necklace available at SWAROVSKI CRYSTALLIZED™
Reece Sanders wore Laura B leather bracelets and black crystal earrings both available at SWAROVSKI CRYSTALLIZED™
Thursday 26th January 2012 from 7.30pm until 11.00pm
SWAROVSKI CRYSTALLIZED™, 24 Great Marlborough Street, London, W1F 7HU
Notes to Editors:
About SWAROVSKI CRYSTALLIZED™
Swarovski's innovative retail concept store, SWAROVSKI CRYSTALLIZED™, offers exquisite jewellery and accessories collections created by renowned international designers and made with SWAROVSKI ELEMENTS. Thanks to its trend expertise in the fashion and jewellery spheres, SWAROVSKI CRYSTALLIZED™ is ideally placed to curate and showcase sparkling designer collections alongside its own customisable jewellery line and an extensive range of loose SWAROVSKI ELEMENTS in a super-chic Library of Light.
Unsigned Management launched to be the UK's pre-eminent scouting agency, focusing on the discovery of male and female new faces in fashion, music and the arts. Unsigned is not a model agency, it is a talent scouting company which is at the forefront of the artist representation business. Unsigned will nurture and develop their talent to the point that they are ready for representation with leading agencies worldwide. Unsigned will then work with the agency they feel has the best skill-set to maximise the potential of the new face. With the breadth of talent and experience that the management team at Unsigned harbour, this is a truly unique approach in an otherwise confusing and crowded market place.
Images can be downloaded from:
A picture accompanying this release is available through the PA Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.
SOURCE SWAROVSKI CRYSTALLIZED