Survey Sampling International (SSI) Names Marina Repina as Director of Business Development in the Russian Federation

SHELTON, Connecticut, June 20, 2011 /PRNewswire/ --

SSI, the world's leading provider of sampling solutions to the market research industry, announced today that it has named Marina Repina as its Director of Business Development in Russia. Ms. Repina will be developing and strengthening client relationships in the growing Russian market.

"With more than 10 years of marketing and market research experience in Russia, Ms. Repina brings invaluable knowledge of online research to her new role," says Michel Guidi, SSI's Managing Director, Europe.  "Having built a Russian panel in the latter part of 2010 for international clients, SSI now expands its access even further with multi-source reach to more than 100,000 people.  We are excited to expand our service in the Russian market by adding Marina to our European team.  Her extensive experience will help us establish new client relationships, as well as extend existing ones, by helping customers build effective sampling plans that support their research goals."

"With its fast-changing environment of manufacturers and service providers-—both from the domestic market and from abroad-—Russia has a growing need for detailed and comprehensive market information," adds Ms. Repina.  "There is a high demand for consumer insights to help answer critical market questions, such as what drives brand decisions, which advertising stimulates purchases and which attributes brands lack.  With its science-based methods and technologies and its legacy of strong client satisfaction, SSI is uniquely able to support this increasing demand for better market information.  SSI's combination of methodological excellence and customer service greatly appeals to me and drove my decision to join the company.  We will be at ESOMAR's event in Moscow on 21st June-—entitled: Russia 2011 Research Horizons-—where we look forward to meeting our new customers and discussing the benefits of the powerful support SSI can bring them."

Ms. Repina Brings Diverse Experience to SSI

Before joining SSI, Ms. Repina worked for 10 years in marketing at L'Oreal Russia, most recently as Marketing Director.  Ms. Repina began her career as a brand manager, and has worked with a number of companies serving different consumer segments.  With her strong marketing experience, Ms. Repina has a profound knowledge and strong passion for market research.  

Ms. Repina graduated from Moscow State University in 2001 and has an MBA in International Marketing.

About Survey Sampling International

Survey Sampling International (http://www.surveysampling.com) is the premier global provider of sampling solutions for survey research. SSI reaches respondents in 72 countries via Internet, telephone and mobile/wireless.  Value-add services include questionnaire design consultation, programming and hosting, and data processing.  SSI serves more than 2,000 clients, including 48 of the top 50 research organizations. Founded in 1977, SSI has 17 offices in 15 countries.