Survey Sampling International Names Christian Michael Managing Director, Germany
SHELTON, Connecticut, January 10, 2011 /PRNewswire/ --
Survey Sampling International (SSI) announced today that it has appointed Christian Michael Managing Director, Germany. In his new role, Michael will focus on strengthening SSI's position as the premier provider of sampling solutions in the German, Swiss and Austrian markets. In addition, he will continue to expand and diversify SSI's online respondent access.
"I am thrilled to join an organization that's been the worldwide leader in sampling science for more than three decades," says Michael. "Having worked extensively in the advertising and media industries, I understand firsthand how critical market research is to making effective business decisions-and the pivotal role sample plays in ensuring the accuracy of research insights. As a result, I am particularly excited to build on SSI's legacy of methodological excellence. With SSI Dynamix(TM)-its breakthrough dynamic sampling platform-SSI continues to lead the way in advancing sampling. I see Dynamix as a market-leading technology that brings new scalability to sampling by removing the limits of panel sizes and attrition rates-and I look forward to being part of the world-class team that developed this next-generation solution."
"Christian is the ideal addition to SSI, sharing our strong commitment both to customer service and sampling innovation," says Michel Guidi, Managing Director, Europe. "He brings deep experience fostering strong client relationships and is dedicated to achieving the highest levels of customer support. In addition, he has the energy and vision that will help drive ongoing product development to support clients' changing research needs."
Michael Brings 15 Years of Experience
Michael has 15 years of media and advertising experience, using market research to help clients take optimal business actions. He comes to SSI from CODE-No.com, a direct marketing firm, where he served as Partner and Director, Sales, responsible for sales strategy and management. Prior to CODE.No.com, he spent almost 7 years at Google Germany, first as Sales Manager and later as Industry Head, Retail.
Before joining Google, Michael was Head of Cooperations for Tomorrow Focus Sales, developing cross-media strategies and offers for both print and online. He has also held key sales and account management positions at DoubleClick Deutschland, RMS Radio Marketing Services, IP Deutschland and Target Radio.
About Survey Sampling International
Survey Sampling International (http://www.surveysampling.com) is the premier global provider of sampling solutions for survey research. SSI reaches respondents in 72 countries via Internet, telephone and mobile/wireless. Client services include questionnaire design consultation, programming and hosting, and data processing. SSI serves more than 2,000 clients, including 48 of the top 50 research organizations. Founded in 1977, SSI has 17 offices in 15 countries.
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