LONDON, October 16, 2013 /PRNewswire/ --
As National Chocolate Week begins, survey reveals that many women would rather have chocolate than affection
One third of UK women choose chocolate over affection from partner
West Midlanders most likely to pass up on kisses for chocolate
Northern Irish revealed as the most romantic
A recent survey* has revealed that we truly are a nation of chocoholics, with over one third† of women stating that they would rather have chocolate than a kiss from their other half.
The survey, commissioned by Tesco Chocolates, shows that whilst just 21% of men would make the choice, one in three women would forego romance for a sweet treat.
Unfortunately for men living in the West Midlands, their ladies were deemed to be the most likely to sacrifice a smooch, with 36% stating that they would rather have chocolate.
The North West, Scotland, and Wales all closely followed behind, with one in three all stating a preference for confectionery over romance.
However, all is not lost - the people of Northern Ireland have been revealed as the UK's great romantics, with only 5% saying they would give up a kiss with their partner.
Stuart Shaw, Confectionery Category Manager for Tesco, said: "We already knew that the UK loves chocolate, but it has even come as a big surprise to us how many people would choose it over a special moment with a loved one.
"Perhaps we all just need a little more romance in our lives - and what better way to say it than with chocolates?"
Tesco's survey was commissioned to mark National Chocolate Week (14th - 20th October) ahead of the expansion of its finest* and Chokablok ranges for Christmas 2013.
* Survey based on 1,000 respondents from across the UK
General CHOICE % Yes 27.73% No 72.27%
Gender Split Female Male Yes 33.17% 21.59% No 66.83% 78.41%
Age Split 18-24 25-34 35-44 45-54 55+ Yes 30.77% 17.69% 32.69% 32.31% 26.77% No 69.23% 82.31% 67.31% 67.69% 73.23%
Regional Split East North Northern East Anglia Midlands London East North West Ireland Yes 22.58% 30.91% 26.67% 22.22% 34.83% 5.26% No 77.42% 69.09% 73.33% 77.78% 65.17% 94.74% Yorkshire West & The Scotland South East South West Wales Midlands Humber Yes 34.78% 25.93% 19.40% 30.30% 36.67% 25.81% No 65.22% 74.07% 80.60% 69.70% 63.33% 74.19%
SOURCE Tesco Chocolates