Survey Reveals That One Third of British Women Would Rather Have a Box of Chocolates Than a Kiss
LONDON, October 16, 2013 /PRNewswire/ --
As National Chocolate Week begins, survey reveals that many women would rather have chocolate than affection
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One third of UK women choose chocolate over affection from partner
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West Midlanders most likely to pass up on kisses for chocolate
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Northern Irish revealed as the most romantic
A recent survey* has revealed that we truly are a nation of chocoholics, with over one third† of women stating that they would rather have chocolate than a kiss from their other half.
The survey, commissioned by Tesco Chocolates, shows that whilst just 21% of men would make the choice, one in three women would forego romance for a sweet treat.
Unfortunately for men living in the West Midlands, their ladies were deemed to be the most likely to sacrifice a smooch, with 36% stating that they would rather have chocolate.
The North West, Scotland, and Wales all closely followed behind, with one in three all stating a preference for confectionery over romance.
However, all is not lost - the people of Northern Ireland have been revealed as the UK's great romantics, with only 5% saying they would give up a kiss with their partner.
Stuart Shaw, Confectionery Category Manager for Tesco, said: "We already knew that the UK loves chocolate, but it has even come as a big surprise to us how many people would choose it over a special moment with a loved one.
"Perhaps we all just need a little more romance in our lives - and what better way to say it than with chocolates?"
Tesco's survey was commissioned to mark National Chocolate Week (14th - 20th October) ahead of the expansion of its finest* and Chokablok ranges for Christmas 2013.
* Survey based on 1,000 respondents from across the UK
† 33.2%
RESULTS BREAKDOWN
General CHOICE % Yes 27.73% No 72.27%
Gender Split Female Male Yes 33.17% 21.59% No 66.83% 78.41%
Age Split 18-24 25-34 35-44 45-54 55+ Yes 30.77% 17.69% 32.69% 32.31% 26.77% No 69.23% 82.31% 67.31% 67.69% 73.23%
Regional Split East North Northern East Anglia Midlands London East North West Ireland Yes 22.58% 30.91% 26.67% 22.22% 34.83% 5.26% No 77.42% 69.09% 73.33% 77.78% 65.17% 94.74% Yorkshire West & The Scotland South East South West Wales Midlands Humber Yes 34.78% 25.93% 19.40% 30.30% 36.67% 25.81% No 65.22% 74.07% 80.60% 69.70% 63.33% 74.19%
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